# Seasonal Care Seasonal skincare products help people with weather-related skin issues. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 20, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seasonal-care ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Seasonal Care trend? **Seasonal Care:** Skincare products that help people with seasonal skin symptoms and transitions are becoming popular. These products remedy everything from excessively dry winter skin to irritation caused by allergies. ## The consumer insight behind the Seasonal Care trend With consumers being more knowledgeable now on what skincare ingredients and formulas work best for their needs, they expect that brands offered personalized products to help them meet their skincare goals. Brands in this industry that prioritize personalization and address highly specific needs are thus increasingly in-demand. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 16, 2020 to Jul 15, 2022 - Published: May 20, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Seasonal Care trend ### Seasonal Skincare Remedies Skincare product brands offer personalized products to help consumers with their specific skincare needs to address in-demand seasonal changes. ### Zinc Hydrating Sunscreens Hydrating sunscreens that protect from sun damage and prevent aging based on zinc and antioxidants infused formulas, are increasingly popular in summer protection. ### Musician-Founded Personal Care Personal care products developed and marketed by musicians and celebrities are gaining appeal including product launches that cater to beach-ready looks such as the new 'Hot Holiday' nail and skin collection from Harry Styles' Pleasing brand. ## What the Seasonal Care trend means for industry ### For Beauty and Personal Care Companies that offer personalized and targeted seasonal skincare products that consider consumer needs will continue to lead the market and gain traction with consumers. ### For Sunscreen Innovative sunscreen formulas protecting against sun damage, blue light, and skin aging infused with antioxidants will be highly valuable in personal care sector. ### For Celebrity-Founded Personal Care Celebrity-founded personal care products and cosmetics lines are a growing trend that could present valuable opportunities for disruptive innovation and brand exposure. ## Workshop question How is your brand prioritizing personalization? ## Trend signals for Seasonal Care Trend score 3.3 out of 10, from popularity 51%, activity 36%, freshness 12%. - Popularity: 51% - Activity: 36% - Freshness: 12% ## Examples of the Seasonal Care trend 4 featured examples from Nov 16, 2020 to Jul 15, 2022. - [Musician-Founded Summer Skincare](https://www.trendhunter.com/trends/hot-holiday): Pleasing is Launching the 'Hot Holiday' Nail and Skin Collection (Category: Fashion) Implication: Beauty and personal care companies can innovate by introducing sustainable and vegan beauty products, tapping into a growing trend among ethical consumers. - [Zinc Hydrating Sunscreens](https://www.trendhunter.com/trends/antedotum-aspen-bark-essential-daily-sunscreen-spf30): The Antedotum Aspen Bark Essential Daily Sunscreen SPF30 Just Launched (Category: Fashion) Implication: Innovative sunscreens and skincare products that incorporate zinc, antioxidants, and blue light protection can cater to consumers' growing interest in natural, safe, and effective… - [Seasonal Transition Skincare Products](https://www.trendhunter.com/trends/prickly-pear-seed-oil): Beauty Nut 100% Pure Prickly Pear Seed Oil is High-Quality (Category: Marketing) Implication: The beauty industry can use innovative formulations and marketing strategies to create a niche for seasonal transition and anti-aging products. - [Ceramide-Fueled Eye Gels](https://www.trendhunter.com/trends/pai-eye-serum): Pai Skincare's System D Cooling Eye Serum Shields the Delicate Undereye (Category: Fashion) Implication: Disruptive innovation opportunity: Combine beneficial ingredients like ceramides, hyaluronic acid, and omegas 3, 6, and 9 to create advanced skincare formulations. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)