# Seamless Purification Air quality is monitored and improved with multipurpose home items. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 16, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/seamless-purification ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Seamless Purification trend? **Seamless Purification:** The Uberization of Things has given consumers full capability to curate their surroundings, creating a higher demand for items such as air purifiers. This expands the needs in this category. More recently, a demand for multifunctional air monitoring that seamlessly integrates into the home can be seen, accommodating a more mainstream audience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9 to Dec 4, 2016 - Published: Dec 16, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Seamless Purification trend ### Multipurpose air purifiers Consumers are demanding air purifiers that seamlessly integrate into their homes to monitor and improve air quality. ### Discreet wearable air purification Advanced air purifiers are being designed to be wearable and almost undetectable for individuals to inhale clean air wherever they go. ### Simplistic air purifying products Products such as air-purifying planters, powered by greenery and bamboo charcoal, are becoming increasingly popular due to their effectiveness and simplicity. ## What the Seamless Purification trend means for industry ### For Smart Home Technology Smart home technology companies can create multipurpose air purifiers that are easy to integrate into the home environment. ### For Wearable Technology Wearable technology companies can capitalize on this trend by developing advanced purifiers that can detect air pollution and warn wearers of their exposure. ### For Eco-Electronics Eco-electronics companies can create simple air purifying products like planters that minimize the use of power and are effective in cleansing the air. ## Workshop question How can your brand employ multifunctionality in its products/services to engage its consumers? ## Trend signals for Seamless Purification Trend score 5.7 out of 10, from popularity 88%, activity 76%, freshness 8%. - Popularity: 88% - Activity: 76% - Freshness: 8% ## Examples of the Seamless Purification trend 4 featured examples from Jan 9 to Dec 4, 2016. - [Air-Purifying Planters](https://www.trendhunter.com/trends/eco-pochi): The 'Eco-Pochi' Planter Cleanses the Air with Greenery and Bamboo Charcoal (Category: Eco) Implication: The Eco-Pochi planters present opportunities for the home decor industry to create stylish, air-purifying products. - [Wearable Air Purifiers](https://www.trendhunter.com/trends/filter-system): The Breathe Device is a Small-Scale Filter System Designed for Personal Use (Category: Lifestyle) Implication: The development of wearable air purifiers provides innovative solutions for individuals concerned about their personal health and well-being. - [Air-Analyzing Outlet Devices](https://www.trendhunter.com/trends/quality-monitor): The Awair Glow Air Quality Monitor Works with AC and Humidifier Units (Category: Lifestyle) Implication: Disruptive innovation opportunity: Partner with air quality monitor manufacturers to develop seamless integrations with smart home platforms and expand product offerings. - [WiFi-Connected Flower Pots](https://www.trendhunter.com/trends/dream-flower): The 'Dream Flower' Vase Made Its Debut at CES 2016 (Category: Tech) Implication: The development of WiFi-connected flower pots illustrates the potential for smart home technology to extend beyond traditional devices and integrate with a wider range of househol… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)