# Seafood Sustainability Direct-to-consumer seafood deliveries prioritize sustainable practices. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 28, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seafood-sustainability ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Seafood Sustainability trend? **Seafood Sustainability:** D2C seafood deliveries are increasingly coming from sources that prioritize sustainable and ethical fishing practices that reduce their impact on the environment. These delivery services allow consumers to bypass third-party retailers that may not be transparent about their sourcing. ## The consumer insight behind the Seafood Sustainability trend Transparency in the food and beverage industry is increasingly important to consumers who are prioritizing ethical and sustainable purchases. Often, it's easier to achieve when consumers do their own research and purchase directly from retailers, rather than from third parties that may not be as transparent about where their inventory is sourced from. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 10, 2019 to Nov 13, 2020 - Published: Apr 28, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seafood Sustainability trend ### Direct-to-Consumer Seafood Deliveries Direct-to-consumer seafood deliveries prioritize sustainable practices, allowing consumers to bypass third-party retailers that may not be transparent about their sourcing. ### Ethical and Sustainable Food Sourcing Transparency in the food and beverage industry is increasingly important to consumers who are prioritizing ethical and sustainable purchases. ### Farm-to-Table Meat Marketplaces The trend towards farm-to-table meat marketplaces emphasizes connection, transparency, and high-quality goods sourced from small-scale, independent farms committed to ethical and sustainable practices. ## What the Seafood Sustainability trend means for industry ### For Food and Beverage Transparency and ethical/sustainable practices are essential trends influencing customer purchasing decisions in the food and beverage industry. ### For E-Commerce Direct-to-consumer food and beverage deliveries are a growing trend in the e-commerce industry, with subscription models and customizable options providing convenience and value to customers. ### For Sustainability Ethical and sustainable sourcing, packaging, and delivery models are essential considerations for companies and consumers looking to minimize their carbon footprint and reduce environmental impact. ## Workshop question How is your brand prioritizing transparency to strengthen customers' trust? ## Trend signals for Seafood Sustainability Trend score 4.0 out of 10, from popularity 67%, activity 43%, freshness 10%. - Popularity: 67% - Activity: 43% - Freshness: 10% ## Examples of the Seafood Sustainability trend 5 featured examples from Dec 10, 2019 to Nov 13, 2020. - [Farm-to-Table Meat Marketplaces](https://www.trendhunter.com/trends/meat-marketplace): Crowd Cow Emphasizes the Connection Between Farmer & Consumer (Category: Eco) Implication: The farm-to-table trend in the meat marketplaces creates disruptive innovation opportunities for the agriculture industry to adopt sustainable and ethical practices to meet increa… - [DTC Sustainable Seafood](https://www.trendhunter.com/trends/de-la-mer): de la mer Offers a Range of Naturally Raised, Sustainably Caught Seafood (Category: Business) Implication: Seafood retailers have an opportunity to differentiate themselves by offering sustainably-raised or caught seafood with a focus on eco-friendly practices. - [Local Clean Meat Subscriptions](https://www.trendhunter.com/trends/trulocal): truLOCAL Makes Access to Premium and Ethically Raised Meat Easy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create a subscription service platform that offers a wide range of customizable products, such as meat, seafood, and other food items. - [Eco-Friendly Fish Deliveries](https://www.trendhunter.com/trends/seafood-crates): Seafood Crates Offers a Wide Selection of Fish for Delivery (Category: Lifestyle) Implication: Seafood Crate's service and packaging offers a disruptor for the food delivery industry, particularly in the niche of high-quality artisanal goods. - [Farm-to-Fork BBQ Bundles](https://www.trendhunter.com/trends/farm-2-fork): The Farm 2 Fork BBQ Bundle Offers "Mouth-Watering Meat" for $410 (Category: Eco) Implication: Farm 2 Fork's commitment to quality and transparency in meat production presents opportunities for innovation and disruption in the meat industry, particularly with a focus on sma… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)