# Seafood Kits Brands curate seafood-based kits for consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 7, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seafood-kits ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Seafood Kits trend? **Seafood Kits:** At-home seafood deliveries have become more common, and brands in this space are now curating specialty seafood-based meal kits for consumers to enjoy at home. Products in this space include restaurant-branded seafood charcuteries, and pre-portioned seafood boxes. ## The consumer insight behind the Seafood Kits trend DTC brands are already considered to be convenient options, and by curating specialty boxes or items for consumers, they're able to insert themselves into customers' routines with little effort. Consumers are increasingly valuing these convenience-based offerings as they struggle to balance their daily responsibilities. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 10, 2021 to Mar 15, 2023 - Published: Feb 7, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Seafood Kits trend ### Curated Meal Kits Brands are curating specialty seafood-based meal kits for consumers to enjoy at home, providing convenient options that insert themselves into customers' routines with little effort. ### Local and Sustainable Seafood Consumers are increasingly valuing sustainability-based offerings as they struggle to balance their daily responsibilities, creating an opportunity for brands to specialize in local and sustainable seafood options. ### Seafood-based Breakfast Brands are expanding seafood offerings beyond lunch and dinner to reach consumers' morning routines, curating breakfast kits that feature items like smoked lox and salmon cakes. ## What the Seafood Kits trend means for industry ### For Meal Delivery Meal delivery services can take advantage of the trend towards curated meal kits to offer a convenient, customizable option that aligns with consumers' busy schedules. ### For Sustainability The focus on sustainability presents an opportunity for companies to specialize in local, sustainably-sourced seafood that appeals to consumers looking for eco-friendly options. ### For Hospitality Hotels and restaurants can expand their offerings to include seafood-based breakfast options and curated seafood charcuterie boards to attract consumers throughout the day. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Seafood Kits Trend score 4.5 out of 10, from popularity 67%, activity 54%, freshness 15%. - Popularity: 67% - Activity: 54% - Freshness: 15% ## Examples of the Seafood Kits trend 5 featured examples from Feb 10, 2021 to Mar 15, 2023. - [Seafood Charcuterie Boards](https://www.trendhunter.com/trends/seacuterie): Red Lobster's Sea-cuterie Grazing Boards Can Be Built at Home (Category: Lifestyle) Implication: The seafood charcuterie board trend can be capitalized on by restaurants, shops, and specialty food stores to offer customizable seafood platters and curated selections for home a… - [Curated Seafood Boxes](https://www.trendhunter.com/trends/curated-seafood-boxes): The PureFish Seafood Boxes are Packed with Variety and Quality (Category: Business) Implication: The trend of curated seafood boxes presents an opportunity for seafood retailers to differentiate themselves by providing convenient and sustainable alternatives for high-quality… - [Seafood Breakfast Kits](https://www.trendhunter.com/trends/breakfast-in-bed-kit): This Breakfast in Bed Kit Shares Lox, Bagels, Crab & Salmon Cakes (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore opportunities in creating unique meal kits and upscale add-ons. - [Local Seafood Meal Kits](https://www.trendhunter.com/trends/fresh-ideas-start-here): 'Fresh Ideas Start Here' is Offering Three Valentine’s Day Meal Kits (Category: Lifestyle) Implication: The food and beverage industry can benefit from creating sustainable and locally-sourced meal kits for customers looking for an elevated eating experience. - [Complete Seafood Meal Kits](https://www.trendhunter.com/trends/pescanova-shrimp-skillet-meals): Pescanova Shrimp Skillet Meals Come in Three Varieties (Category: Lifestyle) Implication: Companies can innovate within the food and beverage industry by offering more convenient and high-quality meal solutions like seafood meal kits. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)