# Seafood Chips Fish-based or flavored chips are becoming more popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 14, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/seafood-chips ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Seafood Chips trend? **Seafood Chips:** Fish-based or flavored chips are becoming an more commonly seen snack in the food industry. These snacks are considered to be more nutritious alternatives to traditional chips, while also piquing interest via novelty. ## The consumer insight behind the Seafood Chips trend The market for alternative ingredients continues to grow as these ingredients become more sophisticated, and consumers become more experimental with what they consume. Now, more people will opt for alternative versions of traditional foods because they perceive these alternatives as being more nutritious, without having to sacrifice on flavor. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 14, 2021 to Mar 21, 2022 - Published: Feb 14, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Seafood Chips trend ### Alternative snack ingredients As consumers become more experimental with what they consume, the market for alternative snack ingredients continues to grow, creating opportunities for the food industry to provide more nutritious alternatives to traditional snacks. ### Localized snack flavors Brands like Walkers are launching localized snack flavors to celebrate local restaurants and highlight their most recognizable dishes, allowing retailers to offer shoppers something new and drive sales. ### Value-added seafood snacks Brands like Goodfish are innovating the seafood snack category by creating value-added snacks from fish parts that are often discarded, while also appealing to consumers following a low-carb or keto lifestyle. ## What the Seafood Chips trend means for industry ### For Food industry The food industry can leverage alternative snack ingredients to provide more nutritious options to consumers without sacrificing flavor, while also creating localized snack flavors to drive sales and innovate the snack category. ### For Seafood industry The seafood industry can explore value-added snack opportunities using fish parts that are often discarded, creating new revenue streams while reducing waste and promoting sustainability. ### For Sports industry The sports industry can partner with snack brands to create limited edition flavors and branding to get fans excited for the upcoming season, while also promoting snacks as a go-to choice for game day viewing. ## Workshop question Which "alternative" ingredients or materials would be beneficial to your customers? ## Trend signals for Seafood Chips Trend score 3.6 out of 10, from popularity 56%, activity 41%, freshness 11%. - Popularity: 56% - Activity: 41% - Freshness: 11% ## Examples of the Seafood Chips trend 5 featured examples from Mar 14, 2021 to Mar 21, 2022. - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips): Viking Icelandic Reinvented Fish and Chips as a Snack in a Bag (Category: Lifestyle) Implication: The snack foods industry has opportunities to introduce more sustainable and portable snack offerings, such as hybrid fish and chip snacks. - [Imitation Crabstick Chips](https://www.trendhunter.com/trends/snacks): Royale International Food is Redefining Classic Crabsticks into Snacks (Category: Lifestyle) Implication: Snack manufacturers can explore incorporating seafood ingredients and offering healthier, high-protein alternatives to traditional snack products. - [Restaurant-Inspired Snack Chips](https://www.trendhunter.com/trends/walkers-local-taste-icons-crisps): The Walkers Local Taste Icons Crisps Come in Four Flavors (Category: Marketing) Implication: Snack food brands can innovate by partnering with local restaurants to create unique and flavor-forward products that tap into regional food cultures and local tastes. - [Wasabi Salmon Skin Chips](https://www.trendhunter.com/trends/wasabi-ginger): Goodfish Expands Its Portfolio with the Introduction of Wasabi Ginger (Category: Eco) Implication: The food and beverage industry can create new seafood snack products to cater to the growing market for healthy and tasty snacks with sustainable sourcing. - [Sports Season Snack Chips](https://www.trendhunter.com/trends/fish-n-chips-salt-vinegar): Fish ‘N’ Chips Salt & Vinegar Has Been Rebranded as 'Spork & Vinegar' (Category: Marketing) Implication: Opportunity for snack food companies to create limited edition products that align with specific events or occasions, and to use social media marketing to promote them. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)