# Sea Moss Care Sea moss enters the personal care industry in the form of cosmetics and supplements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 18, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sea-moss-care ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Sea Moss Care trend? **Sea Moss Care:** Sea moss is becoming the newest "natural" trend in the personal care space, with everything from skincare products to supplements incorporating the ingredient for its soothing and energizing benefits. ## The consumer insight behind the Sea Moss Care trend Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 24, 2020 to Aug 14, 2023 - Published: Jul 18, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Sea Moss Care trend 6 featured examples from Jan 24, 2020 to Aug 14, 2023. - [Functional Sea Moss Gels](https://www.trendhunter.com/trends/moss-gel): Planted Seeds Introduced the Blue Gold Sea Moss Gel & Green Gold Sea Moss (Category: Lifestyle) Implication: The expanding market for functional sea moss gels presents opportunities for wellness brands to meet the growing demand for products that promote overall health and well-being. - [Premium Men's Skincare Brands](https://www.trendhunter.com/trends/caldera-lab): Caldera + Lab Launched a Line of Clean Men's Skincare Products (Category: Fashion) Implication: The growing awareness of men's skincare and the demand for high-quality, effective, and natural products present opportunities for innovation in the personal care industry. - [Water-Activated Exfoliators](https://www.trendhunter.com/trends/sea-moss-exfoliator): Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance (Category: Fashion) Implication: The beauty industry could benefit from offering more water-activated, natural exfoliators with newer, plant-based ingredients for an eco-friendly edge. - [Detangling Haircare Nectars](https://www.trendhunter.com/trends/detangling-nectar): Pattern Beauty's Detangling Nectar is Infused with Sea Moss (Category: Fashion) Implication: Beauty and personal care brands can consider entering the growing market for hair care products designed specifically for curly, coily, and tight textures, with added emphasis on… - [Sea Moss Gummy Supplements](https://www.trendhunter.com/trends/bde-gummys): BDE Gummy offers Non-GMO Sea Moss Supplements for Brain Health (Category: Lifestyle) Implication: Nutraceutical companies can capitalize on the popularity of sea moss supplements to create innovative and functional dietary supplements. - [Sea Moss Supplements](https://www.trendhunter.com/trends/irish-sea-moss): HERBIFY's Irish Sea Moss Supplement Promotes Cognitive Function (Category: Lifestyle) Implication: Disruptive innovation opportunity: Utilize Irish sea moss and bladderwrack in the development of nutraceutical products for cognitive health, skin care, joint health, and more. **Workshop question:** How is your brand establishing trust among its customers? ## Themes within the Sea Moss Care trend ### Natural ingredients Consumers trust in natural ingredients due to the familiarity these ingredients offer them, making them more comfortable with applying topically or ingesting. Brands that use and market natural ingredients are therefore seen as more trustworthy to these consumers. ### Water-Activated Skincare Water-activated skincare products are gaining popularity. Brands can consider incorporating ingredients like Irish moss to create unique and innovative products that are both effective and gentle. ### Premium Men's Skincare There is a growing demand for clean and natural men's skincare products. Brands can develop organic and wild-harvested botanicals based skincare for men to capture this market. ## What the Sea Moss Care trend means for industry ### For Personal Care Companies creating personal care products can benefit from the growing demand for natural ingredients and water-activated skincare. ### For Supplements Brands creating supplements can incorporate natural ingredients such as sea moss and market them towards those looking to improve their cognitive functions or overall immune system. ### For Haircare Haircare brands can create innovative products like detangling nectars that incorporate sea moss to offer consumers with curly and coily hair natural and effective solutions for hair management. ## Trend signals for Sea Moss Care Trend score 4.6 out of 10, from popularity 63%, activity 58%, freshness 17%. - Popularity: 63% - Activity: 58% - Freshness: 17% ## Recent trend clusters - [Code Switching](https://www.trendhunter.com/protrends/fashion-running-hybrids) (Fashion) - [Story Surfaces](https://www.trendhunter.com/protrends/city-tribute-shoes) (Fashion) - [Practical Romance](https://www.trendhunter.com/protrends/functional-analog-watches) (Fashion) - [Stand-In Threads](https://www.trendhunter.com/protrends/alternative-clothing-fibers) (Fashion) ## Trending in Fashion - [Jewelry-Inspired Wellness Wearables](https://www.trendhunter.com/trends/jewelry-inspired-wellness-wearables) - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)