# Sculpting Skincare Skincare becomes more tactical through an increased focus on lymphatic drainage. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 2, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sculpting-skincare ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Sculpting Skincare trend? **Sculpting Skincare:** Taking the focus away from ingredients and toward physical experiences and rituals, skincare "techniques" like lymphatic drainage and sculpting are becoming a bigger player in the increasingly competitive beauty space. ## The consumer insight behind the Sculpting Skincare trend Putting the power in customers' hands to improve themselves and receive more immediate benefits speaks to a cultural shift where personal care and immediacy are emerging rapidly. This signals the ways in which empowered customers creates a deeper connection between customers and brands. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 16, 2017 to Nov 20, 2018 - Published: Jan 2, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sculpting Skincare trend ### Physical Experiences and Rituals The increased focus on physical experiences and rituals, rather than solely on ingredients, in the beauty industry presents a disruptive innovation opportunity to design new products and practices that target empowered customers seeking immediate benefits. ### Non-Invasive Beauty Treatments Treatments that are non-invasive and avoid the use of chemicals present a disruptive innovation opportunity for the cosmetic industry as consumers desire more natural beauty products. ### Crystal Healing The use of crystals in beauty and skincare, like rose quartz, presents an opportunity to bring ancient Chinese healing techniques and mysticism into the mainstream, providing a new wellness experience for customers. ## What the Sculpting Skincare trend means for industry ### For Health and Fitness Industry Bridging the gap between the fitness and beauty industries, bespoke face-gym and fitness-themed skincare merchandising create a new innovation opportunity that appeals to health-conscious Millennials. ### For Skincare Industry Incorporating lymphatic drainage and sculpting techniques into skincare routines and treatments, as well as developing at-home cryotherapy devices, presents opportunities for the skincare industry to offer non-invasive and innovative solutions to customers. ### For Alternative Medicine and Wellness Industry The use of crystals for skincare and beauty purposes presents an opportunity for the alternative medicine and wellness industries to offer customers a new way to approach self-care and self-awareness through ancient healing practices. ## Workshop question What results are your consumers looking to achieve when it comes to your offering? What's an exciting, new way you could help them achieve that? ## Trend signals for Sculpting Skincare Trend score 5.0 out of 10, from popularity 76%, activity 65%, freshness 8%. - Popularity: 76% - Activity: 65% - Freshness: 8% ## Examples of the Sculpting Skincare trend 5 featured examples from Mar 16, 2017 to Nov 20, 2018. - [Facial Exercise Gyms](https://www.trendhunter.com/trends/facial-exercise): FaceGym is Opening Its First United States Location in NYC (Category: Unique) Implication: The beauty industry has an opportunity to develop innovative facial workout programs and non-invasive skincare products to cater to the growing demand for natural alternatives. - [Fitness-Themed Skincare Merchandising](https://www.trendhunter.com/trends/facegym): FaceGym's Retail Displays Pay Tribute to Exercise Equipment (Category: Business) Implication: Beauty and skincare brands can incorporate fitness and health themes into their product displays and branding to appeal to young, health-conscious consumers. - [Rose Quartz Face Rollers](https://www.trendhunter.com/trends/rose-quartz-face-roller): Herbivore Botanicals' Product Helps Reduce Puffiness and Wrinkles (Category: Lifestyle) Implication: The beauty and personal care industry has the potential to capitalize on the rising demand for lymphatic drainage tools and ancient beauty rituals, by developing innovative produc… - [At-Home Cryotherapy Devices](https://www.trendhunter.com/trends/cryotherapy-device): 001 London's CRYOpress Helps Oxygen Reach the Epidermis (Category: Fashion) Implication: The beauty industry can take advantage of the at-home cryotherapy device trend to offer innovative skincare solutions and tap into the growing demand for convenient self-care. - [Rose Quartz Skincare Sets](https://www.trendhunter.com/trends/crystal-skincare): Among the Flowers' Crystal Skincare Kit Pairs a Massage Tool & Serum (Category: Fashion) Implication: The beauty and personal care industry could benefit from creating more crystal-infused and gua sha-based skincare products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)