# Scratch Repast Products help consumers make healthy and wholesome food from scratch. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Oct 14, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scratch-repast ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Scratch Repast trend? **Scratch Repast:** Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 21 to Oct 11, 2017 - Published: Oct 14, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Scratch Repast trend ### DIY Food Products Brands that enable consumers to create their own healthy food from scratch at home have opportunities to situate themselves in their daily routines. ### Smart Home Cooking Devices There is a growing demand for intuitive, easy to use devices that make fresh, healthy food at home, particularly for health-conscious Millennials. ### On-Demand, Small Kitchen Appliances The on-demand kitchen appliance market has space for innovative new products such as Yomee, which uses a smartphone app to notify users when their food is at optimal freshness. ## What the Scratch Repast trend means for industry ### For Health and Wellness Brands can market to health-conscious consumers by emphasizing the health benefits of their products. ### For Smart Home Technology Developers have opportunities to create intuitive, connected kitchen appliances for consumers looking for a high-tech, easy cooking experience. ### For DIY and Home Improvement Consumers who are interested in making their own healthy food from home may also be interested in DIY and home improvement products and services. ## Workshop question How could your brand enable consumers to achieve their lifestyle goals autonomously? ## Trend signals for Scratch Repast Trend score 5.9 out of 10, from popularity 86%, activity 82%, freshness 8%. - Popularity: 86% - Activity: 82% - Freshness: 8% ## Examples of the Scratch Repast trend 4 featured examples from Apr 21 to Oct 11, 2017. - [Stone Mill Grinder Appliances](https://www.trendhunter.com/trends/grain-mill): The Nutrimill Harvest Grain Mill Makes Cereals and Flours from Home (Category: Art & Design) Implication: The kitchen appliance industry can explore new product lines and design improvements to support home milling and health-conscious food preparation. - [Intuitive Indoor Gardens](https://www.trendhunter.com/trends/seedsheet-indoor-garden): 'Seedsheet' Indoor Gardens are Themed and Easy to Use (Category: Eco) Implication: Innovative products like Seedsheet are disrupting the home and garden industry, providing new ways for consumers to grow their own food. - [On-Demand Yogurt Makers](https://www.trendhunter.com/trends/yomee): 'Yomee' is Smaller Than a Blender and Makes Fresh Yogurt Overnight (Category: Art & Design) Implication: Disruptive Innovation Opportunity: Incorporate new features and technologies into home appliances to automate cooking processes and enhance user convenience and customization. - [Non-Oxidizing Slow Juicers](https://www.trendhunter.com/trends/slow-juicers): The Ventray Masticating Juicer Preserves Living Nutrients (Category: Art & Design) Implication: The home appliance industry can benefit from the trend towards at-home juice preparation by creating innovative, affordable, and user-friendly juicing machines for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)