# Scraps Repurposed Brands empower consumers to re-use their food scraps in a variety of ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scraps-repurposed ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Scraps Repurposed trend? **Scraps Repurposed:** Brands are giving consumers' more control of their personal impact on the environment by providing products and platforms that transform their food waste into new, edible or functional products. ## The consumer insight behind the Scraps Repurposed trend As environmental issues become a greater focus in consumers' purchase decisions and habits, they're looking to lessen their personal impact as much as possible. Waste-reduction is one way they're able to do this, alleviating some of the guilt they may feel about how may they contribute to environmental issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 20, 2017 to Jan 9, 2018 - Published: Sep 25, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Scraps Repurposed trend ### Waste Reduction Consumers are looking for ways to lessen their personal impact on the environment by reducing waste and brands are providing products and platforms that transform food waste into new, edible or functional products. ### Specialized Kitchen Gadgets As consumers look for ways to optimize their time spent preparing their favorite recipes or dishes, there is an increased focus on specialized kitchen gadgets. ### Renewable Energy Eco inventions like at-home biogas digesters are transforming food waste into a renewable and odor-free cooking gas, giving households the opportunity to generate their own energy while reducing carbon waste. ## What the Scraps Repurposed trend means for industry ### For Food and Beverage Brands in the food and beverage industry can create platforms or products for transforming food waste into new, edible or functional products, as well as specialized kitchen gadgets like the ‘PBspoon.’ ### For Renewable Energy Businesses in the renewable energy industry can leverage the trend of at-home biogas digesters to offer eco-friendly solutions for households to generate their own energy while reducing carbon waste. ### For Home and Gardening There is an opportunity for businesses in home and gardening industry to offer products that facilitate waste reduction, such as composting tools, as well as at-home biogas digesters that transform food waste into renewable energy. ## Workshop question How could your brand better empower consumers who are looking to commit to social or ecological causes? ## Trend signals for Scraps Repurposed Trend score 3.6 out of 10, from popularity 47%, activity 53%, freshness 8%. - Popularity: 47% - Activity: 53% - Freshness: 8% ## Examples of the Scraps Repurposed trend 4 featured examples from Apr 20, 2017 to Jan 9, 2018. - [Specialized Creamy Spread Utensils](https://www.trendhunter.com/trends/peanut-butter-spoon): The 'PBspoon' Peanut Butter Spoon Prevents Waste (Category: Art & Design) Implication: The kitchenware industry can capitalize on the trend towards specialized utensils and gadgets. - [At-Home Biogas Digesters (UPDATE)](https://www.trendhunter.com/trends/recycling-food-scraps): The HomeBiogas 2.0 Creates Cooking Gas by Recycling Food Scraps (Category: Eco) Implication: The renewable energy industry has an opportunity to invest in and promote at-home biogas digesters as a sustainable and cost-effective energy source. - [Food Waste Cooking Books](https://www.trendhunter.com/trends/cooking-books): 'Scraps, Wilt & Weeds: Turning Wasted Food into Plenty' is Resourceful (Category: Eco) Implication: The 'Scraps, Wilt & Weeds: Turning Wasted Food into Plenty' cooking books present an opportunity for the food publishing industry to create more cookbooks that promote sustainable… - [Last-Minute Recipe Apps](https://www.trendhunter.com/trends/eathow-app): The Eathow App Helps You Make Meals Out of Whatever Food is Available (Category: Tech) Implication: The food and recipe app industry can capitalize on the trend of last-minute recipe apps by developing intuitive platforms that provide personalized meal recommendations with avail… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)