# Scientific Self-Care An expanding men's cosmetics market uses unintimidating branding. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 26, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scientific-selfcare ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Scientific Self-Care trend? **Scientific Self-Care:** In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 3, 2014 to May 8, 2015 - Published: May 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Scientific Self-Care trend ### Scientific Self-Care Cosmetics companies are using discreet, ultra-modern branding to appear more approachable to male consumers unfamiliar with the concept of a beauty regimen. ### Minimalist Skincare Sleek and minimalist packaging designs for skincare products are gaining popularity. Brands should consider a minimalist and gender-neutral branding approach. ### Unisex Bath Products Brands have started embracing unisex bath products with gender-neutral packaging that appeals to individuals, couples, and family homes. ## What the Scientific Self-Care trend means for industry ### For Men's Grooming Cosmetics companies can explore the expanding men's grooming market and offer more unisex, minimalist, and scientific skincare products. ### For Skincare Skincare brands can consider a minimalist and gender-neutral branding approach that appeals to both genders and promotes the use of natural ingredients. ### For Packaging Design Packaging design agencies can aim to create unique and minimalist designs for skincare brands that convey modernity, simplicity, and natural ingredients. ## Workshop question How can you leverage precision and accuracy to enhance the problem-solving aspects of your brand or product? ## Trend signals for Scientific Self-Care Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 8%. - Popularity: 56% - Activity: 56% - Freshness: 8% ## Examples of the Scientific Self-Care trend 5 featured examples from Feb 3, 2014 to May 8, 2015. - [Androgynous Molecular Branding](https://www.trendhunter.com/trends/unisex-branding-identity): This Unisex Branding Identity is Fresh and Eccentric (Category: Art & Design) Implication: The cosmetics industry is exploring new ways of branding and packaging to appeal to a wider audience. - [Unisex Bath Products](https://www.trendhunter.com/trends/unisex-bath-products): Purearth Boasts Minimalist Branding that Will Appeal to All Genders (Category: Art & Design) Implication: The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base. - [Minimalist Skincare Kits](https://www.trendhunter.com/trends/useful-fathers-day-gift): This Useful Father’s Day Gift is Hip and Sleek (Category: Fashion) Implication: Disruptive innovation opportunity for skincare brands to develop high-quality, natural and animal-friendly skincare products for men. - [Dapper Organic Grooming Products](https://www.trendhunter.com/trends/dapper-grooming-products-brooklyn-soap-companys-grooming-products-for-men-a): Brooklyn Soap Company's Grooming Products for Men are Suave (Category: Art & Design) Implication: Opportunity to disrupt the beauty and personal care industry by offering organic and dapper grooming products for men, which would appeal to the growing trend of men's grooming an… - [Masculine Cosmetics Branding](https://www.trendhunter.com/trends/mens-skincare): This Men's Skincare Line Boasts a Refined Brand Image (Category: Fashion) Implication: Companies in the skincare industry can create new product lines and packaging specifically catered to men, tapping into the expanding market. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)