# Scientific Curation The science behind ingredients or curated foods is brought to the forefront. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 19, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scientific-curation ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Scientific Curation trend? **Scientific Curation:** Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers' to the brands' vision. The use of science as a marketing and engagement tool caters to consumers seeking what they perceive to be fact-based products and services. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 27, 2017 to Jul 18, 2018 - Published: Jul 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scientific Curation trend ### Science-based marketing Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers to the brands' vision. ### Personalized nutrition Businesses are incorporating cutting-edge technology to analyze individuals' genetic code and provide personalized meals catered to their specific dietary needs. ### Science-inspired events Events, such as The Science of Cocktails and Science World Vancouver, use science and mixology to create unique experiences for guests while raising money for charitable causes. ## What the Scientific Curation trend means for industry ### For Food and beverage Businesses can use scientific research to market and create unique food products that cater to consumers' demand for fact-based items. ### For Health and wellness Personalized nutrition services that use DNA analysis can provide customized diet recommendations that cater to individual health needs and goals. ### For Event planning and entertainment Businesses can incorporate scientific concepts into event planning and entertainment to provide engaging experiences for guests and raise funds for charitable causes. ## Workshop question How could your brand put science at the forefront of its marketing and engagement strategy? ## Trend signals for Scientific Curation Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 8%. - Popularity: 43% - Activity: 35% - Freshness: 8% ## Examples of the Scientific Curation trend 5 featured examples from Jul 27, 2017 to Jul 18, 2018. - [AI-Enhanced Meals](https://www.trendhunter.com/trends/plant-jammer): Plant Jammer Was Created to Diversify Danish People's Meal Choices (Category: Lifestyle) Implication: Plant Jammer's AI-powered meal suggestions pose disruptive opportunities for the meal kit delivery industry. - [Science-Inspired Mixology Events](https://www.trendhunter.com/trends/science-of-cocktails): The Science of Cocktails Event Supports Student Field-Trips (Category: Lifestyle) Implication: Hotels, bars, and restaurants can incorporate science-inspired mixology concepts into their menus and events. - [Scientifically Crafted Grain Bowls](https://www.trendhunter.com/trends/cafe-umami): Cafe Umami Serves Grain Bowls Crafted by a Microbiologist (Category: Lifestyle) Implication: Opportunity for innovative restaurants and cafes to create scientifically crafted grain bowls and offer unique microbiologist-inspired cuisine. - [DNA-Based Restaurant Dishes](https://www.trendhunter.com/trends/vita-mojo): Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code (Category: Lifestyle) Implication: The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition. - [Anti-Cellular Damage Supplements](https://www.trendhunter.com/trends/liposomal-glutathione): The Core Med Science Optimized Liposomal Glutathione is Soy-Free (Category: Lifestyle) Implication: The consumer packaged goods industry can capitalize on the increasing demand for supplements by developing new and unique product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)