# Scientific Consumption As gastronomy expands, consumers require ultra-precise palate satisfaction. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 27, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/scientific-consumption ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Scientific Consumption trend? **Scientific Consumption:** A scientific approach is associated with prestige for consumers, which is being applied in the food industry to appeal using molecular precision. Offering appetite satisfaction that's scientifically proven, this evolution of eating marks how consumer preferences are shifting to require substantiation behind products to be truly satisfying. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 10, 2015 to Aug 26, 2016 - Published: May 27, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scientific Consumption trend ### Scientific Consumption Consumers are requiring substantiation behind products to be truly satisfying. ### Molecular Gastronomy Molecular gastronomy is becoming more popular as chefs experiment with deconstruction of food and presentation. ### Food Waste Reduction Businesses are finding ways to reduce food waste through the creation of new products and techniques. ## What the Scientific Consumption trend means for industry ### For Food and Beverage New cooking techniques and equipment are taking the industry by storm. ### For Hospitality Restaurants are experimenting with new and innovative ways to present food. ### For Sustainability Many companies are looking for ways to reduce waste and incorporate eco-friendly initiatives in their business practices. ## Trend signals for Scientific Consumption Trend score 4.5 out of 10, from popularity 62%, activity 64%, freshness 8%. - Popularity: 62% - Activity: 64% - Freshness: 8% ## Examples of the Scientific Consumption trend 7 featured examples from Jun 10, 2015 to Aug 26, 2016. - [Molecular Gastronomy Tableware](https://www.trendhunter.com/trends/molecular-cuisine): These Dishes Help Enhance the Presentation of Molecular Cuisine (Category: Art & Design) Implication: The development of specialized tableware for molecular cuisine can be a disruptive innovation opportunity for tableware companies. - [Molecular Italian Food Menus](https://www.trendhunter.com/trends/italian-food-menu): TheMaDCooK Restaurant Boasts Bold Flavor Combinations by Maxim Volkov (Category: Lifestyle) Implication: Fine dining restaurants can leverage unique and immersive dining experiences to differentiate themselves from competition, and attract adventurous foodies. - [Molecular Gastronomy Sets](https://www.trendhunter.com/trends/gastronomy-sets): This Molecular Cuisine Starter Pack is a Great Introduction to the Art (Category: Lifestyle) Implication: As molecular gastronomy gains popularity, businesses that specialize in producing kitchen equipment can develop new tools and gadgets that cater to this emerging trend. - [Molecular Gastronomy Cutlery](https://www.trendhunter.com/trends/flatware-set): The DUNE Flatware Set by Andrea Ponti Focuses on the Future of Food (Category: Art & Design) Implication: The hospitality industry can incorporate the DUNE Flatware Set to provide a modern and memorable dining experience to their guests. - [Chemistry-Based Bakeries](https://www.trendhunter.com/trends/best-doughnut): This Dessert Shop is Using Science to Make the Best Doughnut Possible (Category: Lifestyle) Implication: Integrating food science and listening to customer feedback can help bakeries to differentiate and offer unique baked goods. - [Food Scrap Condiments](https://www.trendhunter.com/trends/kitchen-condiment): Copenhagen's Amass Makes a Unique Kitchen Condiment with Leftover Greens (Category: Eco) Implication: Restaurants can explore innovative ways to reduce food waste, create plant-based condiments, and adopt sustainable practices. - [Martian Mushroom Farm Concepts](https://www.trendhunter.com/trends/star-trekinspired): This Star Trek-Inspired Contraption Explores Food-Growing In Mars (Category: Tech) Implication: The development of technologies that can harness radioactivity as a renewable energy source has the potential to disrupt the renewable energy industry. ## Recent trend clusters - 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