# Scientific Assurance Consumers search for products that instill confidence. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scientific-assurance-consumers-search-for-products-that-instill-confidence ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Scientific Assurance trend? **Scientific Assurance:** When it comes to health and wellness, brands are turning to scientific branding that combines simplicity with familiarity. This expertise-focused aesthetic aims to provide a level of reassurance for discerning consumers, who are often inundated with competing information. Ultimately, branding that communicates a sense of trust and reliability can break through the noise to reach consumers in a way that's meaningful. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17 to Dec 14, 2015 - Published: Dec 14, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scientific Assurance trend ### Scientific Branding Brands are using scientific branding that combines simplicity and familiarity to provide a level of reassurance for health-conscious consumers. ### All-natural Ingredients Consumers are searching for more all-natural products, creating opportunities for brands to offer customized products with natural ingredients. ### Medical Claims Brands are promoting their products with medically-endorsed results to break through the noise and reach consumers in a meaningful way. ## What the Scientific Assurance trend means for industry ### For Beauty Beauty brands can benefit from using scientific branding and all-natural ingredients to attract health-conscious consumers. ### For Food and Beverage There is a growing trend of using cannabis as an artisanal ingredient in food and beverages, creating potential opportunities for brands to innovate new products. ### For Pharmaceutical Pharmaceutical companies can differentiate themselves through innovative packaging that visually appeals to consumers, creating brand recognition and recall. ## Workshop question How can you leverage trends from trust-based industries to convey reliability to your consumers? ## Trend signals for Scientific Assurance Trend score 3.7 out of 10, from popularity 50%, activity 54%, freshness 8%. - Popularity: 50% - Activity: 54% - Freshness: 8% ## Examples of the Scientific Assurance trend 4 featured examples from Sep 17 to Dec 14, 2015. - [Elemental Medicine Packaging](https://www.trendhunter.com/trends/topionic): Esteve's Topionic Packaging References the Periodic Table of Elements (Category: Lifestyle) Implication: Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation. - [Scientific Snack Packaging](https://www.trendhunter.com/trends/canna-chocolade): Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements (Category: Lifestyle) Implication: The brand identity and marketing industry can benefit from providing vibrant and distinctive branding solutions to help businesses capture consumer attention and differentiate fro… - [Scientific Serum Skincare](https://www.trendhunter.com/trends/face-product): The Pure Elements Line of Face Products Feature High Oil Concentrations (Category: Fashion) Implication: The Pure Elements line can disrupt the skincare industry by promoting the usage of all-natural ingredients and high concentration serums. - [Scientific Retinol Skincare](https://www.trendhunter.com/trends/retinol-skincare): Ultraceuticals' Brand Identity Promotes Medical Claims (Category: Fashion) Implication: The retinol skincare range by Ultraceuticals addresses the consumer demand for effective and all-natural anti-aging products, presenting opportunities for companies in the beauty… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)