# Scentvertising Targeting the consumer olfactory sense is a powerful way to invoke emotion. By [Jacqueline Parrish](https://www.trendhunter.com/JacquelineParrish) | Published Dec 1, 2007, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/scentvertisingtargeting-the-consumer-olfactory-sense-is-a-powerful-way-to-i ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Scentvertising trend? **Scentvertising:** Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 15, 2006 to Sep 8, 2007 - Published: Dec 1, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Scentvertising trend ### Scent Marketing Engaging multiple senses of consumers, including the olfactory sense, is a growing trend in advertising. ### Scratch and Sniff Technology Print and digital media are utilizing scratch and sniff technology to enhance user experience and create lasting impressions. ### Scented Environments Businesses are using scent marketing to create inviting environments that connect with customers on an emotional level. ## What the Scentvertising trend means for industry ### For Retail Retailers are using scent marketing to enhance customers' experiences and create emotional connections to drive sales. ### For Advertising The use of scratch and sniff technology in both print and digital advertising is creating new opportunities for creativity and innovation. ### For Entertainment The use of scent marketing in entertainment, such as smell-o-vision in movies and scratch and sniff ads for TV shows, is creating more immersive experiences for consumers. ## Trend signals for Scentvertising Trend score 4.4 out of 10, from popularity 57%, activity 67%, freshness 8%. - Popularity: 57% - Activity: 67% - Freshness: 8% ## Examples of the Scentvertising trend 7 featured examples from Aug 15, 2006 to Sep 8, 2007. - [Scentvertising](https://www.trendhunter.com/trends/got-scent): The New Bus Stops (Category: Marketing) Implication: Opportunity for the advertising industry to explore the use of scent as a unique and attention-grabbing promotional tool. - [Fetch A Bubble](https://www.trendhunter.com/trends/fetch-a-bubble-chicken-scented-bubbles-for-your-dog): Chicken Scented Bubbles For Your Dog (Category: Lifestyle) Implication: The Gazillion Fetch a Bubble Machine represents the unique and innovative pet toys that are capturing consumer attention. - [Scentvertising](https://www.trendhunter.com/trends/scentvertising-eau-de-marijuana): Eau de Marijuana in Rolling Stone? (Category: Pop Culture) Implication: The advertising industry can leverage multisensory experiences to create more impactful campaigns. - [World's First Smelly E-Book](https://www.trendhunter.com/trends/worlds-first-smelly-e-book-musty-scratchnsniff-for-pcs): Musty Scratch'N'Sniff For PCs (Category: Unique) Implication: The publishing industry can potentially adopt scratch and sniff technology to enhance the reading experience and attract new customers by providing multi-sensory elements in their… - [Scents That Make You Shop More](https://www.trendhunter.com/trends/do-you-smell-something): Retailers Get Smelly with Their HVAC (Category: Business) Implication: Retailers are incorporating scent into their customer experience to create emotional connections and influence buying decisions. - [Scent Marketing](https://www.trendhunter.com/trends/scent-marketing-cake-scented-newspaper): Cake Scented Newspaper (Category: Marketing) Implication: The marketing and advertising industry can incorporate try incorporating scent marketing in their campaigns to maximize captive attention and stimulate customers' engagement for m… - [Smell-o-Vision At Wal-Mart](https://www.trendhunter.com/trends/smell-o-vision-at-wal-mart-movies-that-really-stink): Movies That Really Stink (Category: Tech) Implication: Introducing scent-based technology into various entertainment products can attract new customers and differentiate companies in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)