# Scented Selling Brands make a splash by adopting fragrance experiences into advertising efforts. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 26, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/scented-selling ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Scented Selling trend? **Scented Selling:** As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 26 to Apr 26, 2018 - Published: Apr 26, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Scented Selling trend ### Sensory Marketing Brands are adopting sensory elements into their advertising efforts, like scent experiences, to provide immersive experiences to their customers. ### Innovative Messaging Scent-Connected Text Messages and KFC's Scratch N Sniff Valentines introduce practical systems to integrate scent into messaging as a communication tool. ### Personalized Pop-Ups Personal Fragrance Pop-Ups like Diptyque personalize scent experiences and educate customers on fragrance history through interactive retail stores. ## What the Scented Selling trend means for industry ### For Marketing Sensory marketing has become an important aspect of advertising and creating an immersive customer experience. ### For Messaging and Communication Innovative messaging techniques, such as scent-embedded messaging and scratch n' sniff cards, have opportunities for disruption in the messaging and communication industry. ### For Retail Personalized retail experiences, like pop-up stores focused on fragrance, present opportunities for luxury and niche markets to educate customers on the history and create personalized fragrance experiences. ## Workshop question What's a way that you could you enhance the sensory experiences your customer has with your brand? ## Trend signals for Scented Selling Trend score 5.3 out of 10, from popularity 88%, activity 64%, freshness 8%. - Popularity: 88% - Activity: 64% - Freshness: 8% ## Examples of the Scented Selling trend 4 featured examples from Jan 26 to Apr 26, 2018. - [Aromatic Bus Shelter Ads](https://www.trendhunter.com/trends/scented-advertisement): HarperCollins' Scented Advertisement Teases a Vegan Cookbook (Category: Marketing) Implication: Exploring new advertising techniques to promote books and engage readers through innovative sensory experiences. - [Personal Fragrance Pop-Ups](https://www.trendhunter.com/trends/fragrance-pop-up): Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance (Category: Fashion) Implication: The perfume industry can explore more interactive and personalized retail experiences to elevate their brand offerings. - [Chicken-Scented Valentines](https://www.trendhunter.com/trends/scratch-n-sniff-valentines): KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken (Category: Pop Culture) Implication: Finding creative ways to market products and offer unique experiences to attract customers. - [Scent-Connected Text Messages](https://www.trendhunter.com/trends/scent-by-downy): 'Scent by Downy' Pairs Popular Words with Branded Scents (Category: Tech) Implication: The home fragrance industry can explore the incorporation of scent-connected text messaging to offer customers a unique and immersive sensory experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)