# Scented Packaging Food brands allow consumers to test their products through scented labeling. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scented-packaging ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Scented Packaging trend? **Scented Packaging:** Food and beverage brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. ## The consumer insight behind the Scented Packaging trend Boosting sensorial experiences in an effort to maximize the trust that a brand gains with consumers is paramount within the consumable goods industry. Interactive measures through packaging draw consumers in to build trust in a way that is still playful. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 11 to Oct 24, 2018 - Published: Nov 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Scented Packaging trend ### Interactive packaging Maximizing consumer trust with playful interactive packaging like scratch-and-sniff cards or permeable product seals that provide a sensory experience. ### Sensorial experiences Boosting sensorial experiences with scented labeling to build consumer trust in consumable goods industry. ### Digital stickers Limited-edition scented stickers that draw on social media popularity offer another way for brands to interact with customers in the offline world. ## What the Scented Packaging trend means for industry ### For Food and Beverage Maximizing consumer trust through interactive packaging and sensorial experiences is paramount within the consumable goods industry. ### For Wine With numerous wine products on the market, scratch-and-sniff labels offer an opportunity for wine brands to stand out. ### For Packaging Innovative packaging, such as Tekni-Plex’s Sniff Seal product, can provide a sensory experience and improve consumer perception of a product. ## Workshop question Consider how your brand could better engage consumers' senses in the purchase journey. ## Trend signals for Scented Packaging Trend score 4.7 out of 10, from popularity 76%, activity 57%, freshness 8%. - Popularity: 76% - Activity: 57% - Freshness: 8% ## Examples of the Scented Packaging trend 4 featured examples from Feb 11 to Oct 24, 2018. - [Scratch-n-Sniff Rosé Bottles](https://www.trendhunter.com/trends/cocomero-ros): Cocomero Rosé's Label Smells Just Like Watermelons (Category: Lifestyle) Implication: The wine and spirits industry can adopt scratch-n-sniff labels to differentiate their products and create a more engaging experience for consumers. - [Sniffable Product Seals](https://www.trendhunter.com/trends/product-seal): Tekni-Plex’s Permeable 'Sniff Seal' Offers Shoppers a Sensory Experience (Category: Lifestyle) Implication: Innovative packaging solutions that maximize freshness and engage consumers' senses. - [Scented QSR Stickers](https://www.trendhunter.com/trends/scented-stickers): Chipotle's Digital Giphy Stickers Inspired Tangible Scented Stickers (Category: Marketing) Implication: Disruptive innovation opportunity: Explore new ways to engage and delight customers through creative advertising and marketing strategies, such as scented stickers, to enhance bra… - [Chicken-Scented Valentines](https://www.trendhunter.com/trends/scratch-n-sniff-valentines): KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken (Category: Pop Culture) Implication: Finding creative ways to market products and offer unique experiences to attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)