# Scenic Simplicity Travel accommodations swap out bells and whistles for basic amenities and nature. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 26, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/scenic-simplicity ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Scenic Simplicity trend? **Scenic Simplicity:** In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8 to Jun 21, 2017 - Published: Jun 26, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Scenic Simplicity trend ### Minimalist Accommodations The minimalist hotel trend is influencing hotels to focus on basic amenities and natural surroundings for relaxation. ### Portable and Floating Hotels Hotels now have the option to be compact or floating, providing a unique and immersive guest experience. ### Nature-Inspired Architecture Nature-focused hospitality has popularized architecture to blend into the surrounding environment, providing stunning views and unique guest experiences. ## What the Scenic Simplicity trend means for industry ### For Hospitality and Tourism Industry The hospitality and tourism industry can adapt by exploring new ideas that prioritize customers' immersion in nature and unique experiences. ### For Real Estate Industry The real estate industry has the opportunity to build innovative and eco-friendly accommodations like mobile glamping cabins and stilted shacks. ### For Architecture and Interior Design Industry Architecture and interior design firms can take inspiration from nature and design innovative spaces with minimalistic accommodations in mind. ## Workshop question What are some naturally occurring benefits of your brand, product, or experience that you can emphasize to provide your customer with simple enjoyment? ## Trend signals for Scenic Simplicity Trend score 6.1 out of 10, from popularity 85%, activity 91%, freshness 8%. - Popularity: 85% - Activity: 91% - Freshness: 8% ## Examples of the Scenic Simplicity trend 4 featured examples from Mar 8 to Jun 21, 2017. - [Floating Hotel Sleeping Capsules](https://www.trendhunter.com/trends/sleeping-capsules): The Mizukami Hotel at Huis Ten Bosch Puts Guests on the Sea (Category: World) Implication: The hospitality industry can take advantage of floating hotel sleeping capsules to provide customers with innovative and distinctive accommodations. - [Cozy Mini Hotel Cabins](https://www.trendhunter.com/trends/portable-hotel): The In-Tenta 'Drop Box' Portable Hotel Suite is Compact Yet Functional (Category: World) Implication: Disruption opportunity for hotels to offer portable and immersive hotel rooms. - [Stilted Swedish Shacks](https://www.trendhunter.com/trends/bergaliv-landscape-hotel): This Bergaliv Landscape Hotel Building Peers Over Forest Treetops (Category: World) Implication: The hospitality industry can leverage the trend of nature-focused hospitality to design and offer unique accommodation experiences that immerse guests in natural surroundings and… - [Mobile Glamping Cabins](https://www.trendhunter.com/trends/epic-retreats): The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore (Category: World) Implication: The hospitality industry can leverage the trend of mobile glamping cabins to attract a niche market of adventurous travelers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)