# Scenic Route Rather than focusing on efficiency, navigation apps and maps emphasize scenery. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 8, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/scenic-routes ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Scenic Route trend? **Scenic Route:** Navigation apps are introducing new features that make travel or urban commutes more customizable for consumers—from apps that calculate one's route by avoiding dark streets as much as possible to ones that offer numerous different ways to reach a destination. ## The consumer insight behind the Scenic Route trend Exhausted by the demands of their busy schedules, many consumers are attempting to practice mindfulness more often in their day-to-day—whether it is finding a deeper connection with nature or generally slowing down This allows individuals to feel calmer and less stressed, ultimately avoiding burnout. In this space, many are prioritizing accessible activities that can be seamlessly introduced to their lifestyle. ## At a Glance - Evidence: 5 featured examples - Articles from: May 29, 2019 to Oct 8, 2020 - Published: Oct 8, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scenic Route trend ### Customizable Travel Navigation apps are introducing new customizable features for consumers to make travel more enjoyable. ### Mindfulness Travel Consumers are prioritizing accessible activities that can be seamlessly introduced to their lifestyle to practice mindfulness while still enjoying travel. ### Alternative Navigation Options Navigation apps are branching out from quick and efficient routes to offer alternative options based on mood or scenic preferences. ## What the Scenic Route trend means for industry ### For Travel and Hospitality Incorporate customizable, mindful, and alternative travel options in your travel and hospitality business to attract more customers seeking a unique and enjoyable travel experience. ### For Technology Develop navigation apps that cater to specific moods or scenic preferences to appeal to consumers seeking a more personalized experience. ### For Transportation Incorporate customization features such as scenic routes or landmarks and attractions within route planning to enhance the travel experience and attract more customers. ## Workshop question Conceptualize a product feature/initiative that can have a de-stressing effect on consumers. ## Trend signals for Scenic Route Trend score 3.7 out of 10, from popularity 61%, activity 40%, freshness 9%. - Popularity: 61% - Activity: 40% - Freshness: 9% ## Examples of the Scenic Route trend 5 featured examples from May 29, 2019 to Oct 8, 2020. - [Mood-Specific Navigation Apps](https://www.trendhunter.com/trends/sproute-app): The Sproute App Seeks to Radically Rethink How We Travel (Category: World) Implication: The development of mood-specific navigation apps provides opportunities to innovate in traditional navigation and wayfinding industries. - [Restaurant Road Trip Maps](https://www.trendhunter.com/trends/road-trip-routes): Chili's Created Road Trip Routes with Attractions & Restaurant Stops (Category: Autos) Implication: Develop road trip packages with attractions and restaurant stops to attract travelers and provide a unique experience. - [Sightseeing Airplane Flights](https://www.trendhunter.com/trends/great-southern-land-scenic-flight): Qantas Now Offers the Great Southern Land Scenic Flight (Category: World) Implication: Airline companies can leverage their existing aircraft and tailor their services to offer a unique and luxurious travel experience. - [Scenic Route Driving Apps](https://www.trendhunter.com/trends/roads-by-porsche-app): The Roads by Porsche App is Designed for Drivers Who Love the Experience (Category: Autos) Implication: The Roads by Porsche app presents an opportunity for the automotive industry to develop technology that creates more immersive driving experiences. - [Scenic Motorcycle Navigation Apps](https://www.trendhunter.com/trends/motorcycle-navigation-apps): Scenic Takes You on an Exciting Journey with Your Motorcycle (Category: Autos) Implication: Developing navigation apps that cater to motorcycle enthusiasts could boost tourism in areas with popular motorcycle routes. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)