# Scenic Flight Airlines are launching "flights to nowhere" to fulfill consumers' desire to travel. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Oct 13, 2020 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/scenic-flight ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Scenic Flight trend? **Scenic Flight:** Airlines are launching new scenic flights that depart and land in the same location. These scenic flights vary in time and typically offer consumers a guided experience alongside in-flight food and beverages. ## The consumer insight behind the Scenic Flight trend At a time when most people are stuck at home and unable to travel, many are looking for unique experiences that satisfy their desire to travel. Many consumers are used to traveling weekly for both professional and personal reasons and miss the experience of travel just as much as reaching new destinations. These consumers want a change in their routine to alleviate boredom and see new sights. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 8 to Nov 7, 2020 - Published: Oct 13, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scenic Flight trend ### Virtual Reality Tours Virtual reality tours provide a unique experience for consumers who are looking for a change in routine that alleviates boredom and offers an immersive travel experience. ### Luxury Flights to Nowhere Luxury flights to nowhere offer consumers a unique opportunity to enjoy an exclusive in-flight experience while taking simultaneous measures to alleviate the concerns of COVID-19 transmissions during travel. ### Themed Scenic Flights Themed scenic flights, such as cartoon-themed or focused on luxury dining experiences, provide a new perspective on scenic flights thanks to the inclusion of unique accommodations tailored to consumer interests. ## What the Scenic Flight trend means for industry ### For Virtual Reality Industry The virtual reality industry has been disrupted by consumers' growing interest in virtual reality tours providing the immersive equivalent of traditional travel experiences. ### For Luxury Travel Industry The luxury travel industry has the opportunity to expand into travel experiences to nowhere, which offers passenger exclusivity while meeting concerns surrounding COVID-19 transmission. ### For Airlines Industry The airline industry has an opportunity to revolutionize scenic flights, including adding unique dining experiences and creating themed flights to cater to consumer interests and provide singular experiences. ## Workshop question How can your brand rethink its products or services to offer novel experiences? ## Trend signals for Scenic Flight Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 9%. - Popularity: 50% - Activity: 29% - Freshness: 9% ## Examples of the Scenic Flight trend 4 featured examples from Oct 8 to Nov 7, 2020. - [Private Jet Experiences](https://www.trendhunter.com/trends/natural-flight): Natty Light Debuts the 'Flight to Nowhere' to Quench Travel Desires (Category: World) Implication: Travel and hospitality industries can leverage virtual travel experiences, unique staycations, and branded experiences to cater to consumers' needs and desires during the pandemic. - [Sightseeing Airplane Flights](https://www.trendhunter.com/trends/great-southern-land-scenic-flight): Qantas Now Offers the Great Southern Land Scenic Flight (Category: World) Implication: Airline companies can leverage their existing aircraft and tailor their services to offer a unique and luxurious travel experience. - [Cartoon-Themed Scenic Flights](https://www.trendhunter.com/trends/eva-air): EVA Air Introduces Special Flight to Nowhere on a Hello Kitty Plane (Category: World) Implication: Airlines can capitalize on the trend of cartoon-themed scenic flights by partnering with popular cartoon franchises and offering unique flying experiences. - [Stunning Scenic Flights](https://www.trendhunter.com/trends/dine-fly): Royal Brunei Offers a 'Dine & Fly' Travel Option With Stunning Views (Category: World) Implication: Opportunity for airlines to differentiate themselves by offering scenic flights and in-flight dining experiences like Royal Brunei Airlines. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)