# Scandinavian Nursery Parents opt for simple, stylish nursery furniture that transitions easily. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 27, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scandinavian-nursery ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Scandinavian Nursery trend? **Scandinavian Nursery:** New parents are opting for modern Nordic-inspired nurseries that are simple and functional. This highlights the fascination with Scandinavian living and the desire with nursery furniture to invest in pieces that will transition through the first five years of a child's life. ## The consumer insight behind the Scandinavian Nursery trend As the Millennial demographic ages into parenthood, many of their personal values transfer to their parenting style. Values such as a love of convenience will be relayed to how they raise their children. Their aesthetic-conscious mindset will adhere to parenting as well. The key differentiator for this new phase in the Millennial life cycle is availability of funds; now that Millennials have dependents, they will seek ways to uphold their previous preferences in value-conscious ways. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 9, 2018 to May 25, 2019 - Published: May 27, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Themes within the Scandinavian Nursery trend ### Scandinavian-Inspired Nursery As new parents prioritize simple, functional, and stylish nursery furniture that can transition through a child's first five years, there is a market opportunity for innovative products that align with Millennial values and preferences. ### Gender-Neutral Play Kitchens As inclusive play becomes more popular, companies can provide alternative play options that promote gender-neutral play and challenge social constructs, like Danish firm Ferm Living's Toro Play Kitchen. ### Minimalist Toddler Houses As parents seek out minimalist ideas for toddler furniture that provide a sense of security and comfort, there is a space for products that blend style and functionality using low height design options and customizable decorations. ## What the Scandinavian Nursery trend means for industry ### For Furniture Manufacturing Companies in the furniture manufacturing industry can leverage trends in Nordic-inspired minimalist design to offer innovative, functional and stylish products for nursery, toddler and children's furniture. ### For Toy Manufacturing Toy manufacturers can also adopt minimalistic design and innovate customizable products that enhance children's imagination while matching their interior decors, such as customizable child teepees and perforated toddler beds. ### For Retail Retail outlets can take advantage of innovative ideas that align with inclusivity to provide accessible and non-invasive playrooms for children, such as gender-neutral play kitchens or toddler house beds. ## Workshop question As the obsession with all things Scandinavia persists, what area of consumer lifestyle products has not yet been explored? ## Trend signals for Scandinavian Nursery Trend score 4.3 out of 10, from popularity 56%, activity 64%, freshness 8%. - Popularity: 56% - Activity: 64% - Freshness: 8% ## Examples of the Scandinavian Nursery trend 5 featured examples from Apr 9, 2018 to May 25, 2019. - [Modern Architecture Child Beds](https://www.trendhunter.com/trends/kutikai-roof): The Kutikai 'Roof' Toddler Bed is Ideal for Modern Living Spaces (Category: Life-Stages) Implication: Manufacturers can explore eco-friendly materials and innovative designs for child furniture. - [Customizable Child Teepees](https://www.trendhunter.com/trends/teepee-kids-toy): The Little Jo Kids Teepee Tent Elegantly Fosters Creativity (Category: Life-Stages) Implication: Opportunity for toy manufacturers to develop and produce customizable playsets and easy setup toys. - [Gender Neutral Play Kitchens](https://www.trendhunter.com/trends/gender-neutral-play): Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids (Category: Life-Stages) Implication: Disruptive innovation opportunity for toy manufacturers to develop more gender neutral and minimalist toys. - [Scandinavian Crib Bed Houses](https://www.trendhunter.com/trends/south-shore-sweedi-bed): The South Shore Sweedi Bed Helps Toddlers Transition Out the Crib (Category: Art & Design) Implication: Opportunity for furniture manufacturers to design and produce innovative sleep solutions for toddlers. - [Perforated Toddler Beds](https://www.trendhunter.com/trends/homelabdesign): Homelabdesign Introduces the Geometric Bed Inspired by Rattan Chairs (Category: Life-Stages) Implication: Furniture manufacturers can utilize the trend of perforated furniture and low-height designs to create unique products that offer both form and functionality. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)