# Scalp Skincare Hair care brands market skincare-like treatments for the scalp. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 20, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scalp-skincare ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Scalp Skincare trend? **Scalp Skincare:** The booming skincare industry has resulted in the hair care space imitating the popular trends and products in this space. Products that contain common ingredients seen in skincare, like chemical exfoliators and prebiotics, are being used to care for the scalp in the same way people care for their skin. ## The consumer insight behind the Scalp Skincare trend The self-care industry has evolved to something that's more than just appearance-based, but a space where Millennial and Gen Z consumers in-particular can create accessible rituals that aid them in their mental health and overall wellness goals. Skincare as "escapism" has resulted in brands in adjacent spaces taking note, and adapting to the consumer desire to create a holistic personal routine. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 25 to Jul 20, 2020 - Published: Jul 20, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scalp Skincare trend ### Skincare-Inspired Hair Products Hair care products are becoming more skincare-like, incorporating ingredients such as hyaluronic acid and Vitamin C to double down on holistic personal care ### Chemical Exfoliators or Serums for Scalp Care Salicylic acid and AHA-infused serums and shampoos are emerging to clear the scalp of buildup, excess oil, dead skin and pollution ### Prebiotics for Scalp Health Scalp serums with prebiotics nourish the scalp, acknowledging it as a complex ecosystem and enabling strong hair growth ## What the Scalp Skincare trend means for industry ### For Haircare Industry The haircare industry can boost their sales by incorporating familiar skincare ingredients, developing more specialized scalp-care products and supplementing hair oil with Vitamin B and peptides to support hair health ### For Skincare Industry Skincare industry can extend their market with more hair care products, developing scalp exfoliators, and prebiotic-laden formulas to nourish and protect the scalp ### For Personal Care Industry The overlapping nature between the hair care and skincare can benefit Personal Care industry by offering more holistic and accessible personal care options that appeal to millennial and Gen Z consumers ## Workshop question How is your brand contributing to its customers "wellness" journeys or practices? ## Trend signals for Scalp Skincare Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 9%. - Popularity: 64% - Activity: 54% - Freshness: 9% ## Examples of the Scalp Skincare trend 4 featured examples from Apr 25 to Jul 20, 2020. - [Prebiotic Scalp Serums](https://www.trendhunter.com/trends/topical-scalp-serum): The Topical Scalp Supplements Supports Strong, Nourished Hair (Category: Fashion) Implication: Developing innovative scalp and hair products that address specific consumer needs. - [Skincare-Based Hair Products](https://www.trendhunter.com/trends/the-inkey-list-haircare): The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid (Category: Fashion) Implication: The beauty and personal care industry can explore the integration of skincare ingredients in their haircare products to cater to consumer demands. - [Clarifying Scalp Serums](https://www.trendhunter.com/trends/clean-rinse): Sunday Riley's Clean Rinse is Infused with AHA and BHA to Clear the Scalp (Category: Fashion) Implication: The beauty and personal care industry is a key player in the rising trend of scalp care serums and skincare-inspired haircare products. - [Skincare-Inspired Scalp Collections](https://www.trendhunter.com/trends/neutrogena-healthy-scalp): Neutrogena Healthy Scalp Has Skincare Ingredients (Category: Fashion) Implication: Disruptive innovation opportunity: Expand into the scalp care market by developing and marketing haircare products that incorporate skincare principles and ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)