# Scalp Relief Products that specifically target scalp irritation are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 25, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/scalp-relief ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Scalp Relief trend? **Scalp Relief:** Scalp irritation that typically results in itching is now being targeted, not specifically for the reduction of the issue that's causing the irritation, but for general relief. With scalp "itchiness" not typically being a specific target in haircare. ## The consumer insight behind the Scalp Relief trend As consumers have become better educated about products available on the market and their personal care needs more broadly, there's been an accompanying hunger for highly targeted products that help consumers feel as though they've optimized nearly every part of their bodies. This is motivated not only in an inherent interest in new products, but also a desire to control and improve one's body as much as possible. ## At a Glance - Evidence: 4 featured examples - Articles from: May 12, 2018 to Jan 21, 2019 - Published: Jan 25, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Scalp Relief trend ### Targeted Scalp Relief Products Haircare brands are creating products to relieve scalp irritation, not for treating the root cause but just to alleviate the symptons, responding to consumers' demand for highly targeted and optimized personal care. ### Specialized Scalp Treatments Companies are launching specialized treatments that focus on scalp health and include microbiome-balancing, time-release hydration, and low-lather cleansing formulas, as scalp care becomes perceived as essential weekly routines. ### Itch-Relieving Hair Milk Oils Brands are formulating hair milk oils with natural ingredients that promote hair growth and hydration while providing relief from scalp itchiness and damage, such as avocado, jojoba, castor, and olive oils, responding to consumers' demand for effective and non-greasy hair products. ## What the Scalp Relief trend means for industry ### For Haircare Haircare brands are catering to consumer's needs by offering specialized scalp treatments and relief products that are suitable for various types of hair. ### For Beauty Consumers are placing a higher value on personalized beauty products to achieve a feeling of optimization and self-improvement for their bodies. ### For Natural Ingredients There is a growing trend for using natural ingredients in personal care products, such as coconut oil, hyaluronic acid, and peony extract, as consumers become more educated about the potential benefits and safety of natural ingredients. ## Workshop question How could your brand cater to niche consumer needs and preferences? ## Trend signals for Scalp Relief Trend score 2.2 out of 10, from popularity 34%, activity 25%, freshness 8%. - Popularity: 34% - Activity: 25% - Freshness: 8% ## Examples of the Scalp Relief trend 4 featured examples from May 12, 2018 to Jan 21, 2019. - [Microbiome-Balancing Scalp Treatments](https://www.trendhunter.com/trends/dry-scalp-treatment): The Restore Dry Scalp Treatment Features Time-Release Tech (Category: Fashion) Implication: Opportunity for beauty and personal care companies to develop microbiome-balancing scalp treatments and time-release hair care products. - [Itch-Relieving Hair Milk Oils](https://www.trendhunter.com/trends/hair-milk-oil): Kristin Ess' New Hair Milk Oil Deeply Hydrates the Scalp and Hair (Category: Fashion) Implication: Disruptive innovation opportunity: Explore new formulations and technologies to create innovative beauty and personal care products that enhance hair health and address common con… - [Low-Lather Conditioners](https://www.trendhunter.com/trends/moisturizing-co-wash): Head & Shoulders' Royal Oils Moisturizing Co-Wash Relieves Itchy Scalps (Category: Fashion) Implication: The hair care industry can capitalize on the trend towards gentle, non-stripping formulas by developing new products that offer innovative cleansing and conditioning benefits. - [Irritation-Relieving Hair Serums](https://www.trendhunter.com/trends/klorane): Klorane's 'SOS Serum with Peony' Provides Relief for Dry Scalps (Category: Fashion) Implication: Companies and innovators in the beauty and personal care industry can explore more plant-based formulations and multi-use packaging to make their products more effective and effic… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)