# Savory Sweet Traditional desserts are made savory with unlikely flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-sweet ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Savory Sweet trend? **Savory Sweet:** Many food brands are taking traditional, familiar desserts and adapting them to savory dishes. This use of ingredients not typically associated with sweet foods is a way to offer a unique experience and appeal to changing tastes. ## The consumer insight behind the Savory Sweet trend Contemporary consumers value the experience associated with a product just as much as -- if not more than -- the product itself, especially in culinary categories. As more self-proclaimed "foodie" consumers seek out unique dishes to experiment with, brands with both small and large-scale capacities are catering to such desires. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 1, 2018 to Jan 29, 2019 - Published: Jan 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Sweet trend ### Savory Desserts Many food brands are taking traditional, familiar desserts and adapting them to savory dishes. ### Bold Flavors Consumers are seeking out unique and experimental food combinations, brands are catering to such desires. ### Unconventional Ingredient Pairings Unorthodox flavor combinations, such as savory and sweet, are becoming more popular in the food industry. ## What the Savory Sweet trend means for industry ### For Food and Beverage Brands can innovate by experimenting with bold, unconventional flavors and ingredient pairings to cater to adventurous and experimental consumers in the food and beverage industry. ### For Retail Retail companies can develop new product lines with unconventional flavor combinations to meet the needs of consumers seeking unique and bold flavors. ### For Hospitality Hotels and restaurants can offer unique and inventive menu items with savory desserts and bold, unconventional flavors to appeal to the evolving tastes of diners. ## Workshop question How could your brand offer a more experimental experience, either within its product/service, or in the marketing of its product/service? ## Trend signals for Savory Sweet Trend score 4.7 out of 10, from popularity 69%, activity 64%, freshness 8%. - Popularity: 69% - Activity: 64% - Freshness: 8% ## Examples of the Savory Sweet trend 4 featured examples from Aug 1, 2018 to Jan 29, 2019. - [Daring Unconventional Cookie Flavors](https://www.trendhunter.com/trends/oreo-cookie-flavors1): Oreo Cookie Flavors Extend to Spice with Wasabi and Hot Wings (Category: World) Implication: The confectionery industry has room for innovation by creating unconventional and daring flavor combinations, such as savory desserts and heavily spiced dishes. - [Bagel-Flavored Ice Creams](https://www.trendhunter.com/trends/sweetcream-dairy): Sweetcream Dairy is Dishing Out Bagel and Cream Cheese Ice Cream (Category: Lifestyle) Implication: The ice cream industry can explore innovative flavor profiles to meet the growing demand for unique dessert options. - [Snack Food-Inspired Savory Donuts](https://www.trendhunter.com/trends/savory-donuts): Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce new savory snack options into the traditional donut industry to attract a wider range of customers. - [Tomato-Flavored Marshmallows](https://www.trendhunter.com/trends/the-marshmallowist-gourmet-marshmallow): The Marshmallowist Created Spiced Tomato + Vodka Gourmet Marshmallows (Category: Lifestyle) Implication: Introducing unusual flavors and ingredients for tailored, high-end confectionery products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)