# Savory Sorbet Ice cream experiences incorporate more diversified global flavors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-sorbet ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Savory Sorbet trend? **Savory Sorbet:** As experimental foodies continue to shape flavor trends through visually enticing platforms such as Instagram, the proliferation of savory ice cream and dessert experiences is accelerating at quite a fast pace. This shift speaks to the experimental nature of the contemporary consumer palate, as well as highlighting the interest in complex yet comforting experiences within food and beverage. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 7, 2016 to Feb 16, 2019 - Published: Jun 21, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Savory Sorbet trend ### Global Flavor Exploration As consumers become more adventurous with their food choices, they are seeking out ice cream options with a wider variety of globally inspired flavors. ### Savory Dessert Experiences The trend of incorporating savory ingredients into ice cream and dessert experiences is rising, with creative offerings featuring ingredients such as miso, soy sauce, and smoked salmon. ### Branded Ice Cream Collaboration Creative agencies are collaborating with ice cream companies to launch brand-inspired flavors that reflect a company's mission, values, and unique ingredients. ## What the Savory Sorbet trend means for industry ### For Ice Cream Industry The ice cream industry can utilize the trend of globally inspired and savory flavors to create unique and adventurous products that appeal to today's consumers. ### For Food and Beverage Industry The food and beverage industry can explore global flavor trends and collaborate with ice cream companies to create unique and diverse products that reflect a cultural and culinary fusion. ### For Advertising and Marketing Industry The advertising and marketing industry can partner with ice cream companies to create brand-inspired flavors that reflect a company's mission, values, and unique ingredients, thereby increasing brand awareness and loyalty. ## Workshop question How can you engage discerning customers in order to champion your product as viral-worthy experience? ## Trend signals for Savory Sorbet Trend score 4.4 out of 10, from popularity 62%, activity 62%, freshness 8%. - Popularity: 62% - Activity: 62% - Freshness: 8% ## Examples of the Savory Sorbet trend 8 featured examples from Sep 7, 2016 to Feb 16, 2019. - [Creative Agency Ice Creams](https://www.trendhunter.com/trends/izzys-ice-cream): Periscope Teamed Up with Izzy’s Ice Cream on 'Love Potion No. 921' (Category: Lifestyle) Implication: Insight for advertising agencies to explore collaborations with food brands to create unique products that reflect their brand identity. - [Globally Inspired Ice Creams](https://www.trendhunter.com/trends/signature-reserve): Albertsons' Signature Reserve Spotlights Globally Sourced Ingredients (Category: Lifestyle) Implication: The food and beverage industry can incorporate globally sourced ingredients and unique flavors into their products to cater to the demand for new taste experiences. - [Savory Fish-Shaped Desserts](https://www.trendhunter.com/trends/state-fair-food): This Unique State Fair Food is Served in an Edible Fish-Shaped Cone (Category: Lifestyle) Implication: Innovation potential for manufacturers in the dessert space to create unique and attention-grabbing products, incorporating unexpected flavor combinations and packaging formats. - [Savory Ice Cream Sandwiches](https://www.trendhunter.com/trends/smoked-salmon-ice-cream): Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150 (Category: Lifestyle) Implication: The ice cream industry can explore new flavor profiles and bases, attracting adventurous consumers looking for unique culinary experiences. - [Savory Soup Ice Cream](https://www.trendhunter.com/trends/salt-and-straw): Salt & Straw's Ramen Ice Cream is Made with Stock, Soy Sauce and More (Category: Lifestyle) Implication: Opportunity to experiment with unconventional flavor combinations and cater to adventurous taste buds. - [Exotic Ice Cream Bars](https://www.trendhunter.com/trends/nuii-ice-cream-bars): The Nuii Ice Cream Bars Have a Global Inspiration (Category: Lifestyle) Implication: Companies in the frozen dessert manufacturing industry can seize the opportunity to create unique ice cream bars with exotic flavors. - [Aromatically Spiced Ice Creams](https://www.trendhunter.com/trends/spiced-ice-cream): Malai Offers Frozen Dessert Flavors Like Orange Fennel & Sweet Milk (Category: Lifestyle) Implication: Innovative ice cream flavors present opportunities for new product development and market expansion in the food and beverage industry. - [Spicy Seafood Ice Cream](https://www.trendhunter.com/trends/seafood-ice-cream): This Experimental Salt & Straw Flavor Was Inspired by a Student (Category: Lifestyle) Implication: Opportunity for ice cream manufacturers to expand their product offerings with more adventurous and unconventional flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)