# Savory Scent Air fresheners turn to eclectic food scents to heighten consumer experiences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 25, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-scent ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Savory Scent trend? **Savory Scent:** Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2013 to Nov 22, 2014 - Published: Nov 25, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Scent trend ### Food-Inspired Scent Air fresheners and scent emitters are offering unusual fragrances that resemble familiar and exotic foods. ### Multisensory Marketing Brands are enhancing consumers' experiences through novel scents, sound effects, and other sensory elements. ### Nostalgic Sensory Appeal Consumers are drawn to familiar scents from their childhood, such as baked goods and comfort foods. ## What the Savory Scent trend means for industry ### For Air Fresheners Companies can innovate through offering new and unusual fragrances to appeal to consumers seeking novelty. ### For Consumer Electronics Scent emitters that connect to smartphones create opportunities for companies to expand products that appeal to consumers' senses. ### For Fast Food Chains Fast food chains can create merchandising opportunities through branching into scent-based products that broaden consumers' experience of their brand. ## Trend signals for Savory Scent Trend score 2.4 out of 10, from popularity 39%, activity 23%, freshness 8%. - Popularity: 39% - Activity: 23% - Freshness: 8% ## Examples of the Savory Scent trend 4 featured examples from Oct 9, 2013 to Nov 22, 2014. - [Portable Food Scent Emitters](https://www.trendhunter.com/trends/hana-yakiniku): The Hana Yakiniku Lets You Satisfy Your Aromatic Cravings (Category: Unique) Implication: The Hana Yakiniku opens up possibilities for new mobile accessories that enhance sensory experiences. - [Fried Chicken Car Freshener](https://www.trendhunter.com/trends/car-freshener): The Hound Fried Chicken Car Freshener Brings KFC Odors To Your Car (Category: Unique) Implication: Disruptive innovation opportunity in developing fragrances that enhance the driving experience. - [Baked Dessert-Scented Air Fresheners](https://www.trendhunter.com/trends/cinnabonscented-air-freshener): This Cinnabon-Scented Air Freshener Sadly Cannot Be Consumed (Category: Art & Design) Implication: Potential for offering a wide range of scented products for consumers to enhance their living spaces - [Savory Scent Fresheners](https://www.trendhunter.com/trends/macaroni-cheese-air-freshener): The Macaroni & Cheese Air Freshener is a Delicious Gag Gift (Category: Pop Culture) Implication: The Macaroni & Cheese Air Freshener targets the home fragrance industry, offering a quirky and playful alternative to traditional scents. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)