# Savory Latte The traditional latte is transformed with unlikely savory additions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-latte ## Key Figures - Trend score: 3.6/10 - Evidence articles: 3 ## What is the Savory Latte trend? **Savory Latte:** The latte has taken upon many transformations in the past few years, and a more recent one is the incorporation of unlikely savory ingredients and flavors — coming first from both small artisan shops, and now companies that mass-distribute. ## The consumer insight behind the Savory Latte trend The modern consumer’s preference for indulging in perceived “foodie” experiences has only grown over the years, as the way one eats has become a way in which consumers express who they are and who they want to be. This has given way not only for more upscale food experiences but more novel food experiences as well, as they offer a way for consumers to demonstrate that they're "in the know" about this category. ## At a Glance - Evidence: 3 featured examples - Articles from: Oct 12, 2017 to Oct 1, 2018 - Published: Dec 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Savory Latte trend ### Savory Flavor Trend The use of savory flavors in lattes has become a trend, as consumers are increasingly looking for novel and unique food experiences. ### Limited-Edition Seasonal Beverage Trend Creating limited-edition seasonal beverages can be a successful marketing strategy for companies looking to appeal to younger and more adventurous audiences. ### Smoked Flavor Trend The use of smoky flavors is becoming more popular in the food and beverage industry as it can create a rich and unique taste profile that often appeals to consumers' nostalgia. ## What the Savory Latte trend means for industry ### For Food and Beverage Industry Companies in the food and beverage industry can incorporate unexpected and unique flavors into their products to cater to consumers looking for novel food experiences. ### For Marketing Industry Marketers can create successful campaigns by promoting limited-edition seasonal beverages to younger and more adventurous audiences. ### For Manufacturing Industry Manufacturers can explore the use of unique and unexpected flavors, such as smoked butterscotch or juniper berries, to create new product lines that stand out in the market. ## Workshop question How could your brand better adopt trends set or observed by its smaller, more adaptable competitors? ## Trend signals for Savory Latte Trend score 3.6 out of 10, from popularity 54%, activity 45%, freshness 8%. - Popularity: 54% - Activity: 45% - Freshness: 8% ## Examples of the Savory Latte trend 3 featured examples from Oct 12, 2017 to Oct 1, 2018. - [Buffalo Sauce Lattes](https://www.trendhunter.com/trends/buffalo-latte): Tim Hortons' 'Buffalo Latte' is Topped With a Savory Sauce Garnish (Category: Lifestyle) Implication: The introduction of unique and daring menu items like the Buffalo Latte presents an opportunity for QSR brands to differentiate themselves and attract younger audiences. - [Savory Berry Lattes](https://www.trendhunter.com/trends/starbucks-juniper-latte): Starbucks' Juniper Latte is a New Limited-Edition Holiday Beverage (Category: Lifestyle) Implication: Coffee shops can capitalize on the trend of savory berry lattes by offering unique and flavorful beverages to attract customers. - [Bottled Butterscotch Lattes](https://www.trendhunter.com/trends/latte-for-fall): Starbucks' Limited-Edition Latte for Fall Comes Ready to Drink (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to create and market limited-edition bottled versions of popular seasonal drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)