# Savory Hue Savory food items are created with increasingly vibrant hues. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-hue ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Savory Hue trend? **Savory Hue:** Food brands are using colors typically associated with desserts and candies in savory dishes, snacks, and toppings. The adoption of vibrant hues in savory items immediately grabs attention, serves consumers seeking novelty, and caters specifically to demographics most concerned with social media-friendly aesthetics in their purchase decisions. ## The consumer insight behind the Savory Hue trend Branding is usually the first thing that draws consumers to a product–especially when it features particularly bold labels, claims, or coloring. Having that branding be represented in the product itself–particularly in the food industry where food presentation tends to follow more traditional norms–is a unique feat that immediately appeals to consumers who prioritize novelty and social shareability when deciding upon what to purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 25, 2017 to Aug 1, 2018 - Published: Aug 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Hue trend ### Use of Vibrant Colors in Savory Food Items The trend of using dessert-like colors in savory dishes and snacks serves consumers seeking novelty and caters specifically to demographics most concerned with social media-friendly aesthetics. ### Interest in Algae as a Food Source The trend of using algae in food products has popularized a variety of food and beverages that are intensely blue or even green, creating disruptive innovation opportunities for companies to explore new and unconventional ingredients for their products. ### Free-from Vegetable-based Pizza Crusts The trend of vegetable-based pizza crusts cater to the needs of consumers who seek free-from products. These crusts have the potential to elevate homemade pizza creations with their vibrant colors and may encourage home cooks to experiment with new vegetable ingredients. ## What the Savory Hue trend means for industry ### For Food and Beverage Industry These trends have emerged in the food and beverage industry, creating opportunities for companies to develop innovative products that appeal to consumers seeking novelty and social shareability. ### For Health and Wellness Industry Interest in using algae as a food source and the availability of free-from vegetable-based pizza crusts cater to the needs of health-conscious consumers, creating new opportunities for companies in the health and wellness industry. ### For Marketing and Social Media Industry The trend of creating highly instagrammable food innovations has become a marketing opportunity, creating opportunities for businesses in the marketing and social media industry to partner with culinary establishments and create content that appeals to foodie consumers. ## Workshop question How could your brand better cater to social media aesthetic-seeking consumers? ## Trend signals for Savory Hue Trend score 5.1 out of 10, from popularity 78%, activity 68%, freshness 8%. - Popularity: 78% - Activity: 68% - Freshness: 8% ## Examples of the Savory Hue trend 5 featured examples from Jan 25, 2017 to Aug 1, 2018. - [Purple Cheese-Topped Fries](https://www.trendhunter.com/trends/instagrammable-food): Cheese-Zu-Ka Launches the New Highly Instagrammable Food Offering (Category: World) Implication: Opportunity for culinary establishments to create innovative and visually engaging food products that are highly shareable on social media, attracting more customers. - [Glitter-Infused Pizza Creations](https://www.trendhunter.com/trends/glitter-pizza): DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item (Category: Life-Stages) Implication: Restaurants, cafes, and other food establishments can capitalize on the trend of creating unique, Instagram-worthy dishes like glitter pizza to drive business and attract customer… - [Vibrant Blue-Hued Dressings](https://www.trendhunter.com/trends/kenko-ocean-blue): The Kenko Ocean Blue Salad Dressing is Colored with Spirulina (Category: Lifestyle) Implication: Food manufacturers can explore the innovation of creating food products with unique and visually appealing features, such as colorful spirulina-infused dressings. - [Beet-Based Pizza Crusts](https://www.trendhunter.com/trends/vegetable-pizza-crust): Whole Foods Sells an Unconventional Free-From Vegetable Pizza Crust (Category: Lifestyle) Implication: The food industry can capitalize on the growing demand for free-from products by developing a range of vegetable-based pizza crusts made with unconventional ingredients. - [Algae Noodle Soups](https://www.trendhunter.com/trends/clear-chicken-soup): Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen (Category: Lifestyle) Implication: The food and beverage industry can explore new ways to incorporate algae as an ingredient and create visually appealing products with unconventional flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)