# Savory Gelatin Gelatin is used as a base for savory meals and snacks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-gelatin ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Savory Gelatin trend? **Savory Gelatin:** Gelatin-based snacks and dishes, once predominantly coming in sweet forms, are now being used in savory meals and snacks. This shift serves functional purposes while also using the familiar buzzwords – "gelatin" and "collagen" – as a way to establish these savory items as distinct from their more common counterparts. ## At a Glance - Evidence: 5 featured examples - Articles from: May 9, 2018 to Mar 13, 2019 - Published: Jun 28, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Gelatin trend ### Savory Gelatin The shift towards gelatin-based snacks and dishes serves functional purposes while establishing savory items as distinct from their more common counterparts. ### Real Food Meal Replacements Meal-replacing powders with natural ingredients, offering different formulas to support various lifestyle needs. ### Hyperreal Plant-Based Alternatives Consumers now have the ability to indulge in highly realistic mock eggs and other meat alternatives that boast the same nutritional benefits and texture as real meat. ## What the Savory Gelatin trend means for industry ### For Food & Beverage The food and beverage industry can continue to innovate by exploring new ways to incorporate gelatin, collaboragenic ingredients, and plant-based options into savory snacks and meals. ### For Fitness & Health Fitness and health industries can explore how to incorporate various collagen and protein-rich foods into snack and meal replacements, as well as how to create vegan and plant-based options with equivalent nutritional values. ### For Packaged Convenience Foods Packaged convenience foods can focus on creating healthy, natural, and convenient options like collagen-enriched jerky bars, ready-to-drink veggie mashes, and meal-replacement powders. ## Workshop question Consider a new element your brand could adopt into its products/services? ## Trend signals for Savory Gelatin Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%. - Popularity: 59% - Activity: 43% - Freshness: 8% ## Examples of the Savory Gelatin trend 5 featured examples from May 9, 2018 to Mar 13, 2019. - [Bottled Meal-Replacing Powders](https://www.trendhunter.com/trends/ample-foods): Ample Foods' Meal Replacements Come in Vegan and Keto Formulas (Category: Lifestyle) Implication: Potential for disruptive innovation in the health and wellness industry by offering convenient meal replacement solutions. - [All-Vegan Egg Breakfasts](https://www.trendhunter.com/trends/plant-based-egg): Matcha Mylkbar Tops a Charcoal Waffle with Plant-Based Eggs and Bacon (Category: Lifestyle) Implication: The plant-based food industry can leverage the trend of plant-based eggs to create innovative and appealing vegan breakfast options. - [Collagen-Enriched Veggie Blends](https://www.trendhunter.com/trends/veggie-mash): Medlie's Grab-and-Go 'Veggie Mash' Has Four Vegetable Servings (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create collagen-enriched vegetable products and innovative packaging solutions. - [Vegan Deviled Eggs](https://www.trendhunter.com/trends/vegan-deviled-eggs): London's Mao Chow Serves an Innovative, Plant-Based Egg Dish (Category: Lifestyle) Implication: The food and beverage industry should explore the potential for more plant-based options, including egg and meat alternatives. - [Collagen-Enriched Jerkies](https://www.trendhunter.com/trends/country-archer-jerky-co): The New Country Archer Jerky Co. Bars Come in Three Varieties (Category: Lifestyle) Implication: The health food and snacks industry can tap into the trend of protein-enriched snacks by creating a range of products that provide both nutrition and convenience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)