# Savory Donut Donuts are increasingly turning savory, or are paired with savory dishes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-donut ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Savory Donut trend? **Savory Donut:** With artisan donuts being increasingly popular in recent years, the diversity of this food item is now being expanded to include savory options or pairings. Such items and combos cater to consumers looking to experiment in familiar formats, allowing them to expand their foodie proclivities in a simple way. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 2, 2017 to Aug 1, 2018 - Published: Aug 1, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Donut trend ### Savory Donut Donuts are increasingly turned savory, or are paired with savory dishes. ### Snack food inspired savory donuts Savory donuts are being inspired from snack foods. ### Toast-Donut Hybrids Food hybrids that experiment with new breakfast options like donuts and toast ## What the Savory Donut trend means for industry ### For Fast Food and Quick-Service Restaurants Fast food and quick-service restaurants acros the world have experimented with new donut flavor combinations. ### For Bakery Bakeries have been expanding their repertoire of pastries beyond just traditional desserts. ### For Retail Donut flavors are now becoming popular even in retail stores and cafes. ## Workshop question How could your brand give its consumers the opportunity to experiment? ## Trend signals for Savory Donut Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 8%. - Popularity: 42% - Activity: 40% - Freshness: 8% ## Examples of the Savory Donut trend 5 featured examples from Jun 2, 2017 to Aug 1, 2018. - [Decadent Poutine Donuts](https://www.trendhunter.com/trends/poutine-donut): Tim Hortons is Offering a Poutine Donut for Canada's 150th Anniversary (Category: Marketing) Implication: The food and beverage industry can embrace Canadian-themed limited edition menus and experiment with unique donut flavors to attract customers and stay relevant in a competitive m… - [Snack Food-Inspired Savory Donuts](https://www.trendhunter.com/trends/savory-donuts): Krispy Kreme's Cheetos Pops Taste Like Smokey Barbecue (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce new savory snack options into the traditional donut industry to attract a wider range of customers. - [Mini Cheese-Filled Donuts](https://www.trendhunter.com/trends/camembert-donuts): McDonald’s Germany is Selling Camembert Donuts as a Cheesy Side Dish (Category: Lifestyle) Implication: The fast-food industry can create new and unique dishes by reinventing classic ingredients while appealing to different culture’s unique tastes. - [Gargantuan Donut Burgers](https://www.trendhunter.com/trends/donut-burgers): Hard Rock Cafe is Offering Two Tasty Donut Burgers for National Donut Day (Category: Lifestyle) Implication: Restaurants can explore new menu options by incorporating sweet and savory combinations. - [Toast-Donut Hybrids](https://www.trendhunter.com/trends/french-toasted): IHOP Introduced a Trio of Sweet and Savory 'French-Toasted Donuts' (Category: Lifestyle) Implication: Restaurants can capitalize on the popularity of food hybrids and create innovative menu items to attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)