# Savory Croffle Restaurants are offering hybrid croissant-waffle dishes for meals or snacks. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Oct 15, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-croffle ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Savory Croffle trend? **Savory Croffle:** Restaurants across North America and Europe are now incorporating Croffles into their menus. Croffles originated in South Korea and are a hybrid croissant-waffle, resulting in a flaky, light pastry that can be topped with ingredients and enjoyed as any meal or snack throughout the day. ## The consumer insight behind the Savory Croffle trend Consumers in North American cities frequently enjoy trying cultural foods and types of food that are new to them, adding variety to their daily meals. As such, cultural snacks and dishes such as Crepes or Bubble Tea have rapidly become commonplace in North America. As a result of these consumers continually wanting new dishes for each meal throughout the day, popular multipurpose dishes from other countries, such as the South Korean Croffle, are gaining popularity in restaurants. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30 to Oct 26, 2023 - Published: Oct 15, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Savory Croffle trend ### Cultural Snacks and Dishes As a result of these consumers continually wanting new dishes for each meal throughout the day, popular multipurpose dishes from other countries, such as the South Korean Croffle, are gaining popularity in restaurants. ### Flavor and Texture Combination Croffles combine the light flakiness of croissants with the savory, more dense texture of a waffle. ### Japanese Pastry Flavors The Fuwa Fuwa restaurant specializes in fluffy pancakes and delectable croffles, bringing Japanese pastry flavors to Canada and the U.S. ## What the Savory Croffle trend means for industry ### For Food and Beverage Restaurants across North America and Europe are now incorporating Croffles into their menus, offering a unique fusion of croissants and waffles. ### For Bakery and Pastries Artisan bakeries like Little Pebbles in Toronto are crafting delicious croffles using high-quality ingredients and innovative flavor combinations. ### For Hospitality and Dining Contemporary diners such as Spoke & Hub in Baton Rouge are adding savory croffles to their breakfast menus, catering to the growing demand for unique breakfast options. ## Workshop question How might your brand incorporate multipurpose dishes from different cultural cuisines to offer unique dining experiences to its customers? ## Trend signals for Savory Croffle Trend score 2.9 out of 10, from popularity 35%, activity 34%, freshness 19%. - Popularity: 35% - Activity: 34% - Freshness: 19% ## Examples of the Savory Croffle trend 4 featured examples from May 30 to Oct 26, 2023. - [Savory Croissant-Waffle Dishes](https://www.trendhunter.com/trends/croffle-house): 'Croffle House' Debuted 12 Variations of its Savory Croissant (Category: Business) Implication: The introduction of croffles by Croffle House provides an opportunity for restaurants to create unique menu items by incorporating croissant-waffle combinations. - [Savory Egg Croffles](https://www.trendhunter.com/trends/croffle-savory): Spoke & Hub Added Savory Croffles to its All-Day Breakfast Menu (Category: Business) Implication: The rise of croffles presents an opportunity for restaurants and cafes to offer unique and versatile menu items. - [Japanese Croffle Restaurants](https://www.trendhunter.com/trends/fuwa-fuwa): 'Fuwa Fuwa' is Bringing Japanese Pastry Flavors to Canada and the U.S (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to incorporate fluffy pancakes and croffles into their menu, attracting customers with new tastes and textures. - [Melted Cheese-Covered Croffles](https://www.trendhunter.com/trends/little-pebbles): Little Pebbles Makes Delectable 'Croffles' at its Kensington Store (Category: Lifestyle) Implication: The bakery industry can leverage the trend of croffles to create unique products that cater to changing consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)