# Savory Consumption Sweet beverages become a faux pas for foodies and entertainers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-consumption ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Savory Consumption trend? **Savory Consumption:** Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 31, 2014 to Apr 17, 2015 - Published: May 23, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Savory Consumption trend ### Savory Cocktails The revolt against sweet beverages is satisfying consumer needs and preference for drinks better for pairing with meals, creating an opportunity to experiment with savory cocktail recipes. ### Clean Drinking Movement There is a demand for healthier beverage options, creating an opportunity to develop drinks with fewer sugars, natural ingredients, and clean labels. ### Edible Convenience There is a demand for an elevated drinking experience, creating an opportunity to develop edible shot glasses for cocktails and other innovative solutions. ## What the Savory Consumption trend means for industry ### For Food and Beverage Developments in savory cocktails and edible convenience suggest innovators in the food and beverage industry can explore new flavor profiles and experiences. ### For Alcohol Production The development of clean drinking alternatives and maple bacon cocktail syrup highlights opportunities for bars and alcohol producers to develop new, unique flavors. ### For Wellness Industry The clean drinking movement and demand for low-sugar alcoholic beverages indicate that the wellness industry can engage with consumers who value healthy choices across all aspects of their lives. ## Trend signals for Savory Consumption Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%. - Popularity: 42% - Activity: 38% - Freshness: 8% ## Examples of the Savory Consumption trend 6 featured examples from Mar 31, 2014 to Apr 17, 2015. - [Edible Shot Glasses](https://www.trendhunter.com/trends/cucumber-gimlet-shots): The Cucumber Gimlet Shots Offers the Ultimate Refreshing Summer Drink (Category: Lifestyle) Implication: Opportunity for beverage companies to create new products and attract customers by offering innovative and visually appealing shot options using edible glasses. - [Crisp Clean Summery Beverages](https://www.trendhunter.com/trends/soda-drink): The Höpt Soda Drink Range is Delicious and a Healthy Alternative (Category: Lifestyle) Implication: Höpt's soda drinks expand the beverage industry's range of healthier, low-sugar options that appeal to health-conscious consumers. - [Smoky Beer Cocktails](https://www.trendhunter.com/trends/sangrita): This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors (Category: Lifestyle) Implication: Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients. - [Cilantro-Infused Vodka](https://www.trendhunter.com/trends/absolut-flavored-vodka): Absolut Flavored Vodka is Introducing a New Herb Flavor to Its Collection (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce unique and unconventional flavors to the alcoholic beverage industry to attract a wider consumer base. - [Boozy Ginger Cocktails](https://www.trendhunter.com/trends/ginger-cocktail): This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne (Category: Lifestyle) Implication: There is an opportunity for businesses in the food and beverage industry to explore creating and selling homemade ginger beer and spicy cocktails. - [Maple Bacon Cocktail Syrups](https://www.trendhunter.com/trends/maple-bacon-cocktail): This Flavor Lets People Put a Modern Spin on Old Fashioneds (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing maple bacon flavored products in the food and beverage industry, including snacks, beverages, and sauces. ## Recent trend clusters - 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