# Savory Confection Desserts that are traditionally sweet are transformed with savory ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-confection ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Savory Confection trend? **Savory Confection:** Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 7, 2017 to May 17, 2018 - Published: Jun 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Confection trend ### Savory Desserts As consumers seek out experimental consumption experiences, desserts traditionally made with sweet ingredients are being transformed into savory flavors. ### Unconventional Ice Cream Flavors Ice cream is moving away from conventional flavors and being combined with eclectic ingredients such as smoked salmon, miso, and soy sauce. ### Meals Disrupted as Desserts The trend of unconventional savory desserts extends into the wedding cake industry, with cheese wheel wedding cakes and seven-layer dip cakes becoming popular wedding cake alternatives. ## What the Savory Confection trend means for industry ### For Food and Beverage The food and beverage industry can leverage the trend of unconventional flavors and ingredients to create menu items that offer new and exciting tastes to consumers. ### For Wedding Planning The wedding industry can offer unique and unconventional cake options that extend beyond the traditional sweet dessert cake for couples seeking non-traditional wedding celebrations. ### For Social Media and Marketing Businesses can leverage social media to showcase their unconventional dessert creations, which often provide novelty factor and aesthetic beauty that is highly shareable. ## Workshop question How could your brand transform one of its products/services? ## Trend signals for Savory Confection Trend score 3.3 out of 10, from popularity 52%, activity 39%, freshness 8%. - Popularity: 52% - Activity: 39% - Freshness: 8% ## Examples of the Savory Confection trend 7 featured examples from Apr 7, 2017 to May 17, 2018. - [Seven-Layer Dip Wedding Cakes](https://www.trendhunter.com/trends/sevenlayer-dip): Tositos Honors the Royal Wedding with a Gigantic Savory Cake (Category: Lifestyle) Implication: The food and catering industry can take advantage of the trend of savory cakes and dip-inspired creations by offering new menu items for events and party catering. - [Savory Ice Cream Sandwiches](https://www.trendhunter.com/trends/smoked-salmon-ice-cream): Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150 (Category: Lifestyle) Implication: The ice cream industry can explore new flavor profiles and bases, attracting adventurous consumers looking for unique culinary experiences. - [Cheese Wheel Wedding Cakes](https://www.trendhunter.com/trends/cheese-wedding-cakes): The Fine Cheese Co. Makes Cheese Wedding Cakes for Special Occasions (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Introducing cheese wheel wedding cakes as a new and unique offering in the wedding industry. - [Savory Nacho Donuts](https://www.trendhunter.com/trends/cheese-donuts): Trejo's Donuts Serves Nacho-Inspired Cheese Donuts (Category: Lifestyle) Implication: Innovation within the bakery industry can come in the form of experimenting with unconventional flavors and ingredients to create unique donut offerings. - [Spicy Seafood Ice Cream](https://www.trendhunter.com/trends/seafood-ice-cream): This Experimental Salt & Straw Flavor Was Inspired by a Student (Category: Lifestyle) Implication: Opportunity for ice cream manufacturers to expand their product offerings with more adventurous and unconventional flavors. - [Savory Sauce Ice Creams](https://www.trendhunter.com/trends/sauce-ice-cream): Seasoning Brand Deksomboon Launched a New Soy Sauce Ice Cream (Category: Lifestyle) Implication: The unconventional flavors in savory ice cream open up possibilities for ice cream manufacturers to tap into new customer segments and create unique products. - [Umami Miso Ice Creams](https://www.trendhunter.com/trends/xocolatl-de-davds-miso-bar): Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat (Category: Lifestyle) Implication: The ice cream industry can innovate by incorporating unconventional flavors that appeal to the changing palate preferences of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)