# Savory Beverage Savory cocktails grow in popularity alongside experimental beverage consumption. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 1, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-beverage ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Savory Beverage trend? **Savory Beverage:** Savory cocktails are increasingly common among restaurant menus and pre-packaged beverages, with truly unique innovations from duck fat to gravy being used as bases for new alcoholic beverages. ## The consumer insight behind the Savory Beverage trend In a category that typically leaves consumers overwhelmed with options, consumers begin to search for products that offer a different experience. By incorporating an unexpected twist, beverage brands are able to differentiate themselves and capitalize on a consumers who increasingly prioritize experimental and worldly flavors as part of the growth of "foodie" culture. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 16, 2018 to Mar 16, 2019 - Published: Aug 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Beverage trend ### Savory Cocktails Restaurants and pre-packaged beverages are incorporating unexpected twists such as duck fat and gravy into their cocktails to differentiate themselves and cater to consumers prioritizing experimental flavors. ### Savory Ready-to-Drink Spirits Savory ready-to-drink spirits like Black Tomato Spirit made from Sicilian black tomatoes and the potential for intriguing flavors in buffalo-wing-flavored drinks pose disruptive innovation opportunities in the alcoholic beverage market. ### Fat Washing Infusing fatty flavors into alcohol to create smoky and savory cocktails using repurposed ingredients and unique ingredients such as smoked duck fat creates room for disruptive innovation in the alcoholic beverage space. ## What the Savory Beverage trend means for industry ### For Alcoholic Beverages All examples touch on opportunities in the growth of the alcoholic beverage market and cater to consumers prioritizing experimentation in flavors. ### For Restaurant Savory cocktails, flavorful ready-to-drink spirits, and unique sounds-like-food-but-is-actually-a-drink menus each present opportunities for restaurants to participate in a larger trend of creating innovative food and beverage options. ### For Non-Alcoholic Beverages With spiked or non-alcoholic options, cocktails and spirit-flavored drinks offer endless options for non-alcoholic beverage companies to explore refreshing and savory flavors. ## Workshop question How could your brand better focus on the preference for distinct product experiences? ## Trend signals for Savory Beverage Trend score 2.3 out of 10, from popularity 35%, activity 26%, freshness 8%. - Popularity: 35% - Activity: 26% - Freshness: 8% ## Examples of the Savory Beverage trend 5 featured examples from Jan 16, 2018 to Mar 16, 2019. - [Duck Fat Cocktails](https://www.trendhunter.com/trends/experimental-cocktail): Monsieur Le Duck & CTC Created an Experimental Cocktail with Smoked Duck Fat (Category: Lifestyle) Implication: The cocktail industry can explore the use of fat washing techniques to create new and innovative savory cocktails. - [Texture-Rich Cocktail Menus](https://www.trendhunter.com/trends/drinks-menu): Buffalo Wings & Rings' Drinks Menu Features Pop Rocks & Savory Flavors (Category: Lifestyle) Implication: Opportunity for bars, restaurants, and hotels to elevate their beverage offerings by integrating inventive cocktails and texture-rich drinks into their menus. - [Black Tomato Spirits](https://www.trendhunter.com/trends/black-tomato-spirit): The Ready-to-Drink Black Tomato Spirit is Genuinely Made with Black Tomatoes (Category: Lifestyle) Implication: The ready-to-drink market can leverage the use of unique ingredients and nuanced flavors to create innovative and differentiated products, like the Black Tomato Spirit. - [Gravy-Based Cocktails](https://www.trendhunter.com/trends/savory-cocktails): KFC's Recipes for Savory Cocktails Cater to a Demand for Stock-Based Drinks (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of innovative, stock-based cocktails that cater to the demand for unique flavor profiles. - [Refreshingly Salty Citrus Beers](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal): The Modelo Chelada Limón y Sal is a New Take on a Classic (Category: Lifestyle) Implication: Craft beer brands can explore the introduction of savory beer options that cater to consumers seeking unique flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)