# Savory Advent Advent calendars with savory dishes are gaining popularity beyond novelty. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Nov 13, 2023 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/savory-advent ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Savory Advent trend? **Savory Advent:** Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. While this started as a novelty, it is now gaining mainstream popularity. These calendars are intended for consumers who are less interested in treats than traditional foods. ## The consumer insight behind the Savory Advent trend The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 3 to Nov 9, 2023 - Published: Nov 13, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Savory Advent trend ### Savory Advent Calendars Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. ### Food-Centric Christmas Countdowns Christmas countdowns have evolved into a diverse array of food-centric calendars that offer complete meals, comfort food, spice blends, or cheese samples. ### Practical Advent Calendars Amid inflationary challenges and rising costs of living, adults are turning to practical advent calendars that offer sustenance and nourishment. ## What the Savory Advent trend means for industry ### For Holiday Food and Gift Food and gift industries can explore the market for innovative advent calendars that feature savory meals, spices, or cheese samples for the holiday season. ### For Consumer Goods and Retail Consumer goods and retail industries can track the trend of food-centric Christmas countdowns and develop alternative advent calendars that cater to different tastes and preferences. ### For Gourmet and Specialty Foods Gourmet and specialty food industries can tap into the demand for practical advent calendars that offer unique food experiences, such as savory meals or spice blends, to enhance the holiday season. ## Workshop question How could your company draw inspiration from less-than-traditional holiday products while creating its new product or service? ## Trend signals for Savory Advent Trend score 6.4 out of 10, from popularity 88%, activity 86%, freshness 19%. - Popularity: 88% - Activity: 86% - Freshness: 19% ## Examples of the Savory Advent trend 4 featured examples from Nov 3 to Nov 9, 2023. - [Charcuterie Advent Calendars](https://www.trendhunter.com/trends/charcuterie-advent-calendar): Hickory Farms' Countdown to Christmas Shares Sweet & Savory Snacks (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the rise of savory advent calendars to cater to sugar-conscious individuals seeking flavorful alternatives. - [Instant Noodle Advent Calendars](https://www.trendhunter.com/trends/instant-noodle-advent-calendar): Koka's Unique Christmas Countdown Shares 12 Comforting Meals (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to tap into the growing demand for novelty food advent calendars that offer complete meals or unique flavors. - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars): Just Spices Curated 24 Spice Blends to Discover in December (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alternative advent calendars by offering unique and interesting products that cater to different tastes. - [European Cheese Advent Calendars](https://www.trendhunter.com/trends/european-cheese-advent-calendars): Sam’s Club Debuts a New Advent Calendar for Holiday Indulgence (Category: Business) Implication: The Member's Mark European Cheese Advent Calendar taps into the growing market of gourmet advent calendars and offers a unique twist with its cheese selection. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)