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# Saturated Suiting
Polished menswear pieces go vividly chromatic.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 29, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/saturated-suiting

## Key Figures

- Trend score: 4.6/10
- Evidence articles: 7

## What is the Saturated Suiting trend?

**Saturated Suiting:** Gone are the days of the monochromatic black and white tux or the greyscale corporate pantsuit. Since today's man is more confident about his wardrobe choices and more willing to experiment with fashions that most likely would have been deemed "unmanly" several years ago, designers are going beyond tradition and infusing vibrant colors into classic menswear. Pantsuits, tuxedos and other dapper pieces are being saturated in color, from deep purple and fuchsia to sunny yellow and turquoise -- no hue is off limits.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Oct 31, 2011 to Jan 20, 2012
- Published: Jan 29, 2012
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Saturated Suiting trend

### Chromatic Menswear

Designers are infusing vibrant colors into classic menswear pieces and experimenting with new variations of traditional cuts.

### Eclectic Combos

Mixing and matching prints and patterns, as well as contrasting colors, is a staple in menswear fashion, paving the way for more daring and adventurous styling.

### Bold Luxury

The trend of eccentric clothing and accessories is growing, with designers seamlessly blending timeless tradition with edgy, youthful style.

## What the Saturated Suiting trend means for industry

### For Fashion

The fashion industry should take note of the shift towards more vivid colors, prints, and patterns in menswear, and experiment with new variations of traditional designs.

### For Retail

Retailers can benefit from stocking more diverse menswear collections to offer consumers a wider range of options for self-expression through fashion.

### For Advertising

Ad agencies can capitalize on the popularity of the eccentric and vibrant menswear trend by creating bold and memorable ad campaigns that stand out from the norm.

## Trend signals for Saturated Suiting

Trend score 4.6 out of 10, from popularity 56%, activity 73%, freshness 8%.

- Popularity: 56%
- Activity: 73%
- Freshness: 8%

## Examples of the Saturated Suiting trend

7 featured examples from Oct 31, 2011 to Jan 20, 2012.

- [Eccentric Billionaire Catwalks](https://www.trendhunter.com/trends/moschino-fall-winter-2012-menswear): The Moschino Fall/Winter 2012 Menswear Collection is Dapper (Category: Fashion)
  Implication: The Moschino Fall/Winter 2012 menswear collection is a prime example of innovation in the fashion and apparel industry, with potential for future developments in textiles, cuts, a…
- [Kaleidoscopic Menswear Ensembles](https://www.trendhunter.com/trends/kaleidoscopic-fashion-editorials): The 'Boys Wanna Have Fun' Shoot by Matias Indjic is Loud and Bold (Category: Pop Culture)
  Implication: Disruptive innovation opportunity: Leveraging virtual and augmented reality technologies to enhance the online shopping experience for menswear.
- [Contrasted Color Menswear](https://www.trendhunter.com/trends/color-blocking-menswear-editorials): The Commons & Sense Man #11 Images Were Shot Against a Clean Backdrop (Category: Fashion)
  Implication: Disruptive innovation opportunity: Develop advanced photo editing software specifically designed for fashion photographers to streamline their workflow and enhance image quality.
- [Luxe Layered Menswear](https://www.trendhunter.com/trends/wang-zhe-ai-qi-for-esquire-china): The Wang Zhe & Ai Qi for Esquire China Editorial Features a Rich Wardrobe (Category: Fashion)
  Implication: Opportunity for fashion brands to showcase bold and durable outerwear looks with voluminous shapes, timeless tailoring, and structured silhouettes.
- [Street-Side Suited Captures](https://www.trendhunter.com/trends/omari-dixon-and-igor-stapanov-hero-magazine): The Omari Dixon and Igor Stapanov Hero Magazine Editorial is Eccentric (Category: Fashion)
  Implication: The fashion industry can benefit from incorporating retro and eccentric styles to attract new customers and push boundaries.
- [Dashing Eggplant-Toned Tuxedos](https://www.trendhunter.com/trends/Roberto-Cavalli-SpringSummer-2012): The Roberto Cavalli Spring/Summer Menswear Campaign is Bold (Category: Fashion)
  Implication: The fashion industry can explore innovative designs and concepts to tap into the growing demand for dynamic and fashion-forward menswear.
- [Haute Fuchsia Menswear](https://www.trendhunter.com/trends/daniele-cavalli): Daniele Cavalli Models His Own Designs for L'Officiel Hommes Paris (Category: Fashion)
  Implication: Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching menswear styles.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
