# Satirical Guidance Millennials rely on humor-driven tech in their transition to adulthood. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 4, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/satirical-guidance ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Satirical Guidance trend? **Satirical Guidance:** Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29, 2016 to Apr 8, 2017 - Published: May 4, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Satirical Guidance trend ### Humor-driven tech Satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. ### Humanization of technology Adding humor to AI humanizes the product, making it easier for consumers to interact with it comfortably. ### Safe alternative means of transportation To deter drinking and driving, easy-to-use apps like the Ekisupaato railway navigation app, that provide safe, alternative means of transportation home are essential. ## What the Satirical Guidance trend means for industry ### For Health and Wellness Cakewalk fitness motivation app combines physical activity and humor, motivating users to exercise and stay active. ### For Technology and Software Google has hired writers from The Onion and Pixar to add humor to its digital home assistant products. ### For Transportation The development of apps like the Ekisupaato railway navigation app, which provides users with safe transportation options, is vital for the transportation industry to keep up with the needs of its consumers. ## Workshop question How are you preparing for the changing life-cycle of the Millennial demographic? ## Trend signals for Satirical Guidance Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%. - Popularity: 59% - Activity: 43% - Freshness: 8% ## Examples of the Satirical Guidance trend 4 featured examples from Jan 29, 2016 to Apr 8, 2017. - [Shaming Exercise Apps](https://www.trendhunter.com/trends/fitness-motivation-app): Fitness Motivation App Cakewalk Will Shame Lazy Users on Social Media (Category: Tech) Implication: Humorous fitness apps and socially integrated fitness apps can disrupt the health and wellness industry by providing unique motivation strategies for users. - [Snarky Fitness Trackers](https://www.trendhunter.com/trends/walk-against-humanity-app): The Walk Against Humanity App Taunts You into Reaching Your Goals (Category: Pop Culture) Implication: Fitness companies can disrupt the market by incorporating humor into their tracking apps to appeal to users tired of mundane and non-engaging apps. - [Humorous Home Assistants](https://www.trendhunter.com/trends/assistant): The Google Assistant AI has Been Programmed with Professional Jokes (Category: Tech) Implication: Smart home system providers can stay ahead of the competition by adding humor and personality to their voice assistants. - [Inebriated Navigation Apps](https://www.trendhunter.com/trends/drunk-mode): The Ekisupaato Railway App Now Features a One-Touch 'Drunk Mode' (Category: Tech) Implication: The transportation industry can explore integrating one-touch navigation features in their apps to provide safer and more convenient travel experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)