# Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 15, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/satirical-fast-food ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Satirical Fast Food trend? **Satirical Fast Food:** Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 2, 2013 to Aug 19, 2015 - Published: Oct 15, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Satirical Fast Food trend 5 featured examples from Jun 2, 2013 to Aug 19, 2015. - [Satirical American Menus](https://www.trendhunter.com/trends/mcdonalds-france): McDonald's France Parodies American Meals in its Latest Menu (Category: Marketing) Implication: Fast food chains can offer creative and entertaining menus to attract customers and differentiate themselves from competitors. - [Food Tray Keyboards](https://www.trendhunter.com/trends/fast-food-tray): KFC's Paper Fast Food Tray Doubles as a Wireless Keyboard for Greasy Fingers (Category: Marketing) Implication: Fast food chains that continuously innovate to improve the customer experience while eating on the go. - [Hands-Free Burger Campaigns](https://www.trendhunter.com/trends/hands-free-whopper): The 'Hands Free Whopper' Lets You Multitask While Eating a Burger (Category: Marketing) Implication: The Hands Free Whopper device highlights opportunities for the fast food industry to create new and innovative eating experiences for customers. - [Crude Fried Chicken Ads](https://www.trendhunter.com/trends/heartwarming-ad): This Ad is Hilariously Rude as it Makes Fun of Heartwarming Christmas Ads (Category: Pop Culture) Implication: Disruptive opportunity for fast food chains to create unconventional and attention-grabbing marketing campaigns. - [Celebrity Mascot Ads](https://www.trendhunter.com/trends/celebrity-commercials): KFC Has a SNL Star Play Colonel Sanders in Its Celebrity Commercials (Category: Lifestyle) Implication: The fast food industry can explore disruptive innovation by leveraging celebrity endorsements and engaging storytelling in their commercials. ## Themes within the Satirical Fast Food trend ### Self-Reflective Humor Fast food brands are incorporating satire into their marketing approach to showcase pride. ### Celebrity Endorsements KFC is following the lead of other successful campaigns that have used celebrities to garner more attention for brands. ### Multi-tasking accessibility Burger King and KFC have developed devices and trays to make eating fast food more convenient and accessible for their customers. ## What the Satirical Fast Food trend means for industry ### For Fast Food Industry The fast food industry can incorporate self-reflective humor and celebrity endorsements into their marketing to garner more attention from consumers and stay relevant. ### For Consumer Technology Industry Innovations like KFC's Tray Typer show potential for consumer technology companies to create new products that combine convenience, accessibility, and sustainability. ### For Entertainment Industry The use of celebrity endorsements and self-reflective humor can be adopted by the entertainment industry to promote their products or shows in a humorous way that makes them relatable to the average consumer. ## Trend signals for Satirical Fast Food Trend score 3.3 out of 10, from popularity 54%, activity 36%, freshness 8%. - Popularity: 54% - Activity: 36% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) - [Caviar-Inspired Collagen Eye Cream](https://www.trendhunter.com/trends/collagen-eye-cream) All articles: [Marketing](https://www.trendhunter.com/marketing)