# Sanitized Travel Cleaning products specifically designed for travel take hold. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sanitized-travel ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Sanitized Travel trend? **Sanitized Travel:** Coming from airplane and hotel rooms' reputation for being unsanitary, interest in travel-specific sanitation products is on the rise. Providing consumers with a greater sense of security, this specialty approach to cleaning products is connecting with consumers who travel. ## The consumer insight behind the Sanitized Travel trend Security while traveling is an extremely common concern for many consumers–whether it's related to personal finances, personal health, or personal safety in unfamiliar destinations. When spending money to go explore new locations, consumers want to know that all measures are taken–by themselves and the businesses that aid the process of travel–to ensure that they're secure at their destinations. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 5, 2018 to Jun 21, 2019 - Published: Jul 18, 2019 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sanitized Travel trend ### Sanitizing Products for Travel As travelers are becoming increasingly concerned with feeling secure while on the road, cleaning products specifically designed for travel are seeing an uptick in interest. ### Self-Cleaning Technology Self-cleaning technology, such as ACT CleanCoat, is seeing increasing use in hotels as a way to reduce manual labor costs, while also providing guests with a greater sense of security and cleaner accommodations. ### Compact Air Purifiers Small, portable air purifiers are becoming increasingly popular for travelers who want the ability to clean the air in their immediate surroundings. ## What the Sanitized Travel trend means for industry ### For Health and Wellness The growing demand for travel-specific sanitizing products suggests an opportunity for companies in the health and wellness industry to develop targeted cleaning solutions for travelers. ### For Hospitality The adoption of self-cleaning technology in hotels highlights the potential for disruptive innovations in the hospitality industry, from cleaning robots to smart rooms. ### For Consumer Electronics The rise of compact air purifiers suggests an opportunity for innovators in the consumer electronics industry to develop more portable yet effective air-cleaning technology. ## Workshop question What's a concern that consumers have when it comes to your offering specifically? What could you create to alleviate that fear? ## Trend signals for Sanitized Travel Trend score 5.3 out of 10, from popularity 79%, activity 70%, freshness 8%. - Popularity: 79% - Activity: 70% - Freshness: 8% ## Examples of the Sanitized Travel trend 5 featured examples from Dec 5, 2018 to Jun 21, 2019. - [Self-Cleaning Hotel Suites](https://www.trendhunter.com/trends/hotel-ottilia): Rooms at Copenhagen's Hotel Ottilia Fully Disinfect Themselves Daily (Category: Unique) Implication: Hotels and resorts can benefit from implementing self-cleaning technologies to reduce manual labor costs and provide a more efficient and cleaner guest experience. - [Portable Keyring Sanitizers](https://www.trendhunter.com/trends/moisturizing-hand-sanitizers): Touchland's Moisturizing Hand Sanitizers are Ideal for Life & Travel (Category: Tech) Implication: The beauty and personal care industry can benefit from the trend of offering hand sanitizers in colorful and stylish packaging. - [Bacteria-Banishing Travel Robots](https://www.trendhunter.com/trends/cleansebot): The 'CleanseBot' Cleans Beds and More When You're Traveling (Category: Lifestyle) Implication: Disruptive innovation opportunities in the healthcare industry by incorporating UV-C disinfection technology for enhanced sterilization. - [Small Space Air Purifiers](https://www.trendhunter.com/trends/mint-air-purifier): The 'mint' Air Purifier Cleans Bags, Luggage and More (Category: Lifestyle) Implication: The compact and portable nature of air purifiers creates disruptive opportunities in the travel accessories industry. - [Purifying Travel Mists](https://www.trendhunter.com/trends/travel-mist): The Antibacterial 'PlaneAire' Naturally Supports a Traveler's Health (Category: Lifestyle) Implication: The travel and hospitality industry can incorporate airplane sanitization practices and offer organic sanitizing products to enhance customer safety and well-being. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)