# Sanitized Household Home tech focuses on helping create a clean home during the pandemic. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 21, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sanitized-household ## Key Figures - Trend score: 6.0/10 - Evidence articles: 5 ## What is the Sanitized Household trend? **Sanitized Household:** Home tech typically focuses on connectivity and convenience. However, the pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend. ## The consumer insight behind the Sanitized Household trend Throughout the pandemic, members of Generation X have found themselves in a unique position. This generation typically is the head of a household, while also working from home in high numbers. Many are taking care of elderly parents as well. This is why this familycentric consumer will prioritize caution in their home space. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 1, 2020 to May 18, 2021 - Published: Oct 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sanitized Household trend ### Renewed focus on sanitization and hygiene The pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend. ### Touchless and smart home appliances Consumers are looking for more touchless and smart home appliances to support more hygienic experiences and reduce the need for surface contact. ### Real-time monitoring and air filtration Real-time monitoring of air quality and air filtration technology are in demand as consumers seek out ways to effectively keep their homes free from germs and bacteria. ## What the Sanitized Household trend means for industry ### For Smart Home Industry The smart home industry is poised to benefit from the renewed focus on sanitization and hygiene with the introduction of touchless and smart home appliances. ### For Air Purifier Industry The air purifier industry is seeing a surge in demand for effective air filtration systems that can monitor air quality in real-time. ### For Household Appliance Industry The household appliance industry is responding to the demand for hygienic home appliances that use steam and heat to disinfect and kill bacteria and viruses. ## Workshop question Where does your customer fall in terms of their family dynamic? ## Trend signals for Sanitized Household Trend score 6.0 out of 10, from popularity 87%, activity 82%, freshness 10%. - Popularity: 87% - Activity: 82% - Freshness: 10% ## Examples of the Sanitized Household trend 5 featured examples from Oct 1, 2020 to May 18, 2021. - [Slender Sanitization Stations](https://www.trendhunter.com/trends/pod-sanitizing-system): The 'POD' Sanitizing System Disinfects Items Upon Arrival Home (Category: Art & Design) Implication: This industry focuses on developing innovative sanitization solutions for households, catering to the increasing need for germ-free environments. - [Hygienic Home Appliances](https://www.trendhunter.com/trends/hygiene-shield): Beko's Hygiene Shield Helps to Kill Bacteria and Viruses (Category: Art & Design) Implication: Appliance manufacturers can capitalize on the demand for hygienic household products by developing and producing innovative home appliances that incorporate disinfection features… - [Touchless Kitchen Faucets](https://www.trendhunter.com/trends/u-by-moen): U by Moen Smart Faucet is a CES 2021 Best of Innovation Honoree (Category: Art & Design) Implication: The touchless kitchen faucet and other innovations like it signal growing consumer interest in smart home appliances that reduce contact with surfaces and keep the home hygienic. - [One-Button Air Purifiers](https://www.trendhunter.com/trends/blue-pure-auto): Blue Pure Auto Adjusts Fan Speeds Based on Indoor Pollution Levels (Category: Art & Design) Implication: Home appliance companies can capitalize on the increasing demand for air purifiers by designing innovative and user-friendly models. - [Real-Time Monitoring Air Purifiers](https://www.trendhunter.com/trends/levoit-vesync-core-400s): The Levoit VeSync Core 400s Cleans in Minutes (Category: Tech) Implication: There is a lot of opportunity in the home appliances industry for developing smart air purifiers like Levoit VeSync Core 400s with advanced features and real-time monitoring. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)