# Sanitized Hand-Held Brands are launching products & services that will help disinfect one's phone. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 31, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/sanitized-handheld ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Sanitized Hand-Held trend? **Sanitized Hand-Held:** Although products that sanitize hand-held tech have been available for some time now, brands have seen an increase in demand for such innovations due to the COVID-19 pandemic. Since hand-held devices are known to have high exposure rates to germs, brands are looking to give consumers peace of mind by launching products and services that are specifically geared to disinfecting phones. ## The consumer insight behind the Sanitized Hand-Held trend Due to the current health pandemic, most consumers are concerned about their well-being and are taking measures to keep informed and healthy. Many are approaching facets of their daily lives with a heightened awareness and in order to have peace of mind, individuals are prioritizing hygiene and cleanliness. This allows consumers to regain a sense of control amidst uncertain times, and alleviates some anxiety as they process next steps. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 15, 2018 to Mar 19, 2020 - Published: Mar 31, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sanitized Hand-Held trend ### UV Sanitizing Products In response to the pandemic, brands are launching UV sanitizing products that specifically target high exposure items such as mobile phones, credit cards and headphones. ### Heightened Awareness of Hygiene and Cleanliness Consumers are prioritizing hygiene and cleanliness in response to the pandemic, and are seeking products that will give them peace of mind whilst keeping them safe when out and about. ### Reusable Sanitizing Products Consumers are prioritizing sustainability and opting for reusable sanitizing products such as the HÄNS 'Ultra Clean' Cloth & Cleanser System. ## What the Sanitized Hand-Held trend means for industry ### For Consumer Electronics Brands in the consumer electronics industry can develop new products such as UV sanitizing cases and phone wipes to target consumers seeking to keep their tech devices clean and bacteria-free. ### For Health and Wellness Businesses in the health and wellness industry can market products such as UV sanitizing products and reusable sanitizing solutions to consumers seeking to prioritize hygiene and cleanliness in their daily life. ### For Travel Businesses in the travel industry can market portable UV sanitizing devices and reusable sanitizing products to consumers seeking to keep their personal and travel belongings clean whilst on the go. ## Workshop question How might your brand/service answer consumer concerns about safety? ## Trend signals for Sanitized Hand-Held Trend score 5.5 out of 10, from popularity 82%, activity 74%, freshness 9%. - Popularity: 82% - Activity: 74% - Freshness: 9% ## Examples of the Sanitized Hand-Held trend 4 featured examples from Dec 15, 2018 to Mar 19, 2020. - [Qi-Enabled UV Smartphone Sanitizers](https://www.trendhunter.com/trends/lexon-oblio): The Lexon Oblio Charges and Cleans Devices (Category: Tech) Implication: The consumer electronics industry can capitalize on the demand for products that integrate wireless charging, UV sanitization, and smartphone hygiene. - [Bacteria-Eliminating Tech Wipes](https://www.trendhunter.com/trends/ultra-clean): The HÄNS 'Ultra Clean' Cloth & Cleanser System is Reusable (Category: Lifestyle) Implication: Disruptive innovation opportunity to develop reusable cleaning products that are effective against bacteria and provide a sustainable alternative to one-time use wipes. - [Free Phone Sanitizing Services](https://www.trendhunter.com/trends/sanitizing-service): Samsung Boasts a Galaxy Sanitizing Service in 10 Countries (Category: Marketing) Implication: The technology industry has an opportunity to incorporate phone sanitizing services into their product offerings, ensuring consumer safety and satisfaction. - [Bacteria-Killing Power Banks](https://www.trendhunter.com/trends/phonesoap-go): The 'PhoneSoap Go' Cleans and Charges Your Smartphone (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the technology sector to create new devices for sanitizing and charging personal items. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)