# Samplified Marketing Sampling, tasting and trying before buying. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 28, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/samplified-marketing-sampling-tasting-and-trying-before-buying ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Samplified Marketing trend? **Samplified Marketing:** Letting consumers test a product before purchasing often involves giving away small amounts of the product or service for free, with the confidence that it will peak consumer interest and buy loyalty. Now customers can test anything from music, to marriages to Christmas trees before committing. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 28, 2007 to Apr 20, 2008 - Published: Aug 28, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Samplified Marketing trend ### Tryvertising The increasing demand for consumers to test a product before it is released drives companies to evaluate and identify their new product's positives and negatives, making it essential for brands to hold tryvertising events, test kiosks and sampling labs. ### Consumer Sampling Consumer Sampling is the practice of letting customers try a product before purchasing the product. Brands offer consumers small amounts of products to pique interest and create brand loyalty. ### Free Product Downloads Offering free product downloads does not necessarily mean that musicians have sold out- the act of offering free downloads to the listener helps consumers appreciate the artist more and potentially increases positive publicity. ## What the Samplified Marketing trend means for industry ### For Marketing With the emerging prevalence of tryvertising, it is crucial for marketing professionals to advertise tryvertising festivals, sampling labs and product testing kiosks. ### For Product Sales Consumer sampling practices can optimize product sales by creating consumer satisfaction and convenience, allowing customers to try a new product before purchasing the product. ### For Music Industry The Music Industry can increase artist appreciation through offering free product downloads- the practice helps consumers appreciate the artist more and breaks away from the stigma of selling out. ## Trend signals for Samplified Marketing Trend score 3.4 out of 10, from popularity 48%, activity 47%, freshness 8%. - Popularity: 48% - Activity: 47% - Freshness: 8% ## Examples of the Samplified Marketing trend 5 featured examples from Mar 28, 2007 to Apr 20, 2008. - [Perfume Sampling Kiosks](https://www.trendhunter.com/trends/scentest-communications-high-tech-perfume-sampling) (Category: Fashion) Implication: Cosmetics and fragrance industry can utilize these kiosks to disrupt the traditional perfume retail industry by offering innovative, self-service fragrance testing kiosks. - [Wine Trial by Vial](https://www.trendhunter.com/trends/trial-by-wine): WineSide Test Tube Samples (Category: Lifestyle) Implication: The introduction of sample size packaging and screw tops in the wine industry presents an opportunity to revolutionize the way wines are packaged and preserved. - [New Madonna Song Available for Free Download](https://www.trendhunter.com/trends/new-madonna-song-available-for-free-download) (Category: Pop Culture) Implication: The music streaming industry can benefit from offering free download options to attract and retain customers. - [Try-Before-You-Buy Christmas](https://www.trendhunter.com/trends/try-before-you-buy-christmas-tree): $1 Fake Tree Trial (Category: Unique) Implication: E-commerce businesses can leverage trial-based promotions to improve their conversion rates and boost sales. - [Tryvertising At Japanese Sampling Labs](https://www.trendhunter.com/trends/tryvertising-lab-advertising-and-feedback-in-the-same-place): Test Products Before They Hit Shelves (Category: Marketing) Implication: Consumer goods companies can use sampling labs to receive early feedback on product design, features, and pricing to increase sales and customer satisfaction. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)