# Sample Safety Beauty packaging for in-store samples is adapting to alleviate COVID-19 concerns. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 1, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sample-safety ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Sample Safety trend? **Sample Safety:** Retail spaces are reimagining the shopping experience with reference to COVID-19 safety guidelines. In the beauty space, brands are launching innovative sampling solutions that will allow consumers to test out a product in a hygienic and safe manner. ## The consumer insight behind the Sample Safety trend Businesses are reopening during the COVID-19 pandemic as many governments have lifted lockdown rules and consumers are gradually becoming more comfortable in re-engaging in rituals such as dining out, shopping in a physical space, and so on. When outside, however, many are prioritizing hygiene and safety and as a result, a demand is created for timely solutions that are designed to specifically alleviate concerns and allow individuals to feel less anxious. ## At a Glance - Evidence: 4 featured examples - Articles from: May 7 to Sep 1, 2020 - Published: Sep 1, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sample Safety trend ### Contactless Sampling Brands are introducing contactless sampling solutions to allow individuals to test out a product in a hygienic and safe manner. ### Touchless Solutions Consumers and retailers are looking for solutions to minimize cross-contamination on shared surfaces, leading to more touchless solutions being applied to all aspects of the everyday in-store experience. ### Health and Safety Concerns The COVID-19 pandemic has resulted in an increase in health and safety concerns among individuals, creating a need for timely solutions that alleviate concerns and allow individuals to feel less anxious. ## What the Sample Safety trend means for industry ### For Retail The retail industry is looking for new solutions to create a safe and hygienic shopping experience for their customers. ### For Beauty The beauty space is launching innovative sampling solutions that offer a safe and hygienic way for consumers to test out a product. ### For Consumer Goods The consumer goods industry is rethinking consumer engagement and testing methods to increase customer confidence and safety. ## Workshop question How might your brand adapt its strategy to answer concerns for safety and hygiene? ## Trend signals for Sample Safety Trend score 5.3 out of 10, from popularity 76%, activity 73%, freshness 9%. - Popularity: 76% - Activity: 73% - Freshness: 9% ## Examples of the Sample Safety trend 4 featured examples from May 7 to Sep 1, 2020. - [Innovative Lipstick Sampling Solutions](https://www.trendhunter.com/trends/lipstick-sampling): LIVCER Develops a Sampling Solution Called Livstick (Category: Marketing) Implication: The beauty industry can explore disruptive innovation opportunities in developing safer and more hygienic ways for customers to test and sample products. - [Touchless Beauty Testers](https://www.trendhunter.com/trends/beauty-tester): Meiyume's Motion-Activated Packs Release Fragrances & Liquids (Category: Business) Implication: The beauty industry can benefit from touchless sampling testers as a disruptive innovation to ensure safe and hygienic product discovery in stores. - [Contactless Sampling Kiosks](https://www.trendhunter.com/trends/sampling-kiosk): Vengo's Digital Kiosks Promote Discovery, Wellness and Safety (Category: Business) Implication: The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection. - [Miniature Sample Lipsticks](https://www.trendhunter.com/trends/cosmetic-samples): HCP Offers an Alternative to In-Store Cosmetic Samples (Category: Fashion) Implication: Cosmetic brands can leverage the trend of hygienic try-before-you-buy by offering miniature lipstick packages, attracting customers looking for safe and convenient shopping experi… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)