# Same Sex-ceptance Society becomes more gay-friendly with marketing and products. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 4, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/same-sex-ceptance ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Same Sex-ceptance trend? **Same Sex-ceptance:** As society becomes more accepting of same-sex relationships, gay couples are getting pushed to the foreground and becoming a focal point in the marketplace. Some brands, in an attempt to show consumers their compassion and liberalism, are appealing to consumer emotion in this way, expressing their openness through marketing, advertising and new products themed around same-sex coupling. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 3 to Sep 11, 2011 - Published: Jan 4, 2012 - Last updated: Mar 27, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Same Sex-ceptance trend 5 featured examples from Feb 3 to Sep 11, 2011. - [Emotional LGBT-Awareness Shots](https://www.trendhunter.com/trends/weingarten-a-series-of-questions): The L. Weingarten 'A Series of Questions' Series Fights Transphobia (Category: Fashion) Implication: The 'A Series of Questions' project creates opportunities for disruptive innovation in photography, challenging traditional norms and promoting social change. - [Sapphic Steamy Shoots](https://www.trendhunter.com/trends/woman-by-henryk-lobaczewski): Woman by Henryk Lobaczewski Celebrates Female Beauty and Power (Category: Naughty) Implication: Fashion photographers can leverage the trend of homoerotic shoots to create visually striking and boundary-pushing imagery. - [Gay Marriage Gaming](https://www.trendhunter.com/trends/elder-scrolls-skyrim): Elder Scrolls: Skyrim Includes Interspecial, Same-Sex Relationships (Category: Tech) Implication: The video game development industry can capitalize on the trend of incorporating diverse relationships and experiences into their games, attracting a wider audience and fostering… - [Gay-Friendly Online Discounts](https://www.trendhunter.com/trends/fab-deals): Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains (Category: Tech) Implication: Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities. - [Same-Sex Spousal Graphs](https://www.trendhunter.com/trends/alls-fair-in-love): The 'All's Fair in Love' Infographic Shows Positive Change (Category: Lifestyle) Implication: Disruptive innovation opportunities in providing inclusive and specialized services for same-sex couples planning their weddings and events. ## Themes within the Same Sex-ceptance trend ### LGBTQ marketing and products As society becomes more accepting of same-sex relationships, brands are appealing to consumers by expressing their openness through marketing, advertising and new products themed around LGBTQ+ coupling. ### Gender and sexual orientation inclusivity in gaming Video games are increasingly putting their creative weight behind equality in gender and sexual orientation, allowing players to befriend and betroth anyone regardless of gender. ### Infographic representation Infographics are becoming a popular way to show positive changes in attitudes towards the LGBTQ+ community, showcasing how American opinions on LGBTQ+ rights are changing. ## What the Same Sex-ceptance trend means for industry ### For Marketing and Advertising Marketers can appeal to consumers by expressing openness towards the LGBTQ+ community through themed marketing and new products. ### For Video Games Developers can promote gender and sexual orientation inclusivity within their games by allowing gamers to befriend and betroth anyone regardless of gender. ### For Graphic Design Graphic designers can create infographics to effectively represent changing social and cultural attitudes towards the LGBTQ+ community. ## Trend signals for Same Sex-ceptance Trend score 3.9 out of 10, from popularity 54%, activity 55%, freshness 8%. - Popularity: 54% - Activity: 55% - Freshness: 8% ## Recent trend clusters - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) - [Player Imprints](https://www.trendhunter.com/protrends/athlete-inspired-shoes) (Fashion) - [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle) - [Release Theater](https://www.trendhunter.com/protrends/themed-whiskey-releases) (Lifestyle) ## Trending in Marketing - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Prebiotic Soda Cans](https://www.trendhunter.com/trends/prebiotic-soda-cans) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) All articles: [Marketing](https://www.trendhunter.com/marketing)