# Salted Refreshment Consumers turn to salty-sweet beverages for summer refreshment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/salted-refreshment ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Salted Refreshment trend? **Salted Refreshment:** With the ubiquity of flavor reversal, consumers have grown accustomed to unique tastes and combinations. The proliferation of savory-sweet continues with summery beverages that have been updated with often salty, sometimes savory flavor notes. This can be explained by both a desire to reduce sugar, as well as a need to subvert traditional offerings. To entice the modern consumer, consumption needs to be as dynamic and unexpected as possible. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 1 to Nov 30, 2016 - Published: Mar 2, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Salted Refreshment trend ### Savory-Sweet Combinations Growing consumer interest in unique and unexpected flavor combinations, especially in the form of summery salty-sweet beverages. ### Health-Conscious Beverages Desire for low-sugar and organically-infused drinks that provide added health benefits beyond hydration. ### Alternative Hot Chocolate Products Consumer demand for a new take on traditional cocoa products that are healthier and provide a unique drinking experience. ## What the Salted Refreshment trend means for industry ### For Beverage Industry Companies can innovate their product lines with unique flavor combinations and health-conscious ingredients to meet changing consumer demands. ### For Food Industry Restaurants and cafes can introduce new salty-sweet flavor combinations and alternative chocolate drinks to their menus for added customer appeal. ### For Fitness and Wellness Industry Establishments that offer post-workout drinks and smoothies can incorporate drinks that are intended to replenish the body's sodium levels and promote other health benefits. ## Workshop question Thinking about the popularity of flavor reversal, what is one aspect of your product or service that could be redesigned from an unexpected approach? ## Trend signals for Salted Refreshment Trend score 3.0 out of 10, from popularity 42%, activity 41%, freshness 8%. - Popularity: 42% - Activity: 41% - Freshness: 8% ## Examples of the Salted Refreshment trend 6 featured examples from Mar 1 to Nov 30, 2016. - [Beet-Based Milkshakes](https://www.trendhunter.com/trends/pink-milk): The 'Pink Milk' Beverage Combines Beets With Almond Milk (Category: Lifestyle) Implication: The beverage industry can explore the use of vegetable-based ingredients to create unique and healthier beverage options. - [Authentic Drinking Chocolates](https://www.trendhunter.com/trends/hot-chocolate-products): These Hot Chocolate Products are Infused With Different Flavors (Category: Lifestyle) Implication: Food manufacturers can explore using ancient preparation methods and unique ingredients to create healthier and more flavorful products - [Sweet Sodium-Infused Drinks](https://www.trendhunter.com/trends/fruit-beverage): The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium (Category: Lifestyle) Implication: Companies in the beverage industry can explore the usage of exotic ingredients to develop new and innovative products. - [Salted Caramel Coffee Beverages](https://www.trendhunter.com/trends/salted-caramel-coffee): This New Java Monster Drink Adds a Salty Touch to Caramel (Category: Lifestyle) Implication: The coffee and energy drinks industry is an obvious choice for the development and introduction of new and unique products like Java Monster's Salted Caramel drink. - [Savory Summertime Sodas](https://www.trendhunter.com/trends/lime-soda): The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt (Category: Lifestyle) Implication: The growth of experimental flavors and the inclusion of sodium present an opportunity for beverage companies to expand their product lines. - [Salted Lemon Beverages](https://www.trendhunter.com/trends/salted-lemon): Old Tea Hut's Salted Lemon Drink is Highly Refreshing (Category: Lifestyle) Implication: Opportunity to develop and produce a line of citrus-based beverages that offer unique taste experiences and provide health benefits through innovative ingredient combinations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)