# Salicylic Cleanse Hair-cleansing products use salicylic acid for deeper penetration. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 8, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/salicylic-cleanse ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Salicylic Cleanse trend? **Salicylic Cleanse:** Salicylic acid is being incorporated into hair products, with everything from scalp scrubs to shampoos incorporating this chemical exfoliant. Known for its ability to remove oil from pores, these products are especially useful for people with oily scalps. ## The consumer insight behind the Salicylic Cleanse trend Active ingredients have become more popular among consumers, with social media and cosmetic information online making them more educated on the ingredients that work best for their various needs. The growing desire for active ingredients is moving beyond skincare, and now into makeup and hair care as well. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 12, 2021 to Mar 7, 2022 - Published: Jul 8, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Salicylic Cleanse trend ### Active Ingredients in Hair Care Products Growing desire for active ingredients like salicylic acid is moving beyond skincare and now into makeup and hair care. ### Skinification of Haircare Ingredients like salicylic acid, which is commonly used in skincare, are now being introduced for hair care products. ### Integration of Healthful Ingredients in Hair Products Probiotic tea and apple cider vinegar are being integrated into hair care products for their healthful properties. ## What the Salicylic Cleanse trend means for industry ### For Personal Care and Beauty The trend of using active ingredients in hair, makeup, and skincare products is bringing innovation opportunities to the personal care and beauty industry. ### For Sustainability and Packaging Businesses can focus on sustainability by making their packaging eco-friendly, like RE-fresh's use of 100% post-consumer recycled plastic. ### For Probiotic Food and Drink Companies that produce probiotic tea for consumption can potentially extend their market by incorporating the tea into hair and skincare products. ## Workshop question How could your brand take inspiration from similar industries? ## Trend signals for Salicylic Cleanse Trend score 3.8 out of 10, from popularity 63%, activity 39%, freshness 12%. - Popularity: 63% - Activity: 39% - Freshness: 12% ## Examples of the Salicylic Cleanse trend 4 featured examples from Jul 12, 2021 to Mar 7, 2022. - [Salicylic Scalp Scrubs](https://www.trendhunter.com/trends/Salicylic-acid-for-hair): This Inkey List Scalp Scrub Applies Salicylic Acid for Hair (Category: Fashion) Implication: As more companies focus on the skinification of haircare, there is an opportunity for disruptors to create hybrid beauty products that address both skin and hair needs. - [Low-Acid Kombucha Shampoos](https://www.trendhunter.com/trends/kombucha-shampoo): British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt (Category: Fashion) Implication: Beauty companies focusing on using natural and sustainable ingredients, like Kombucha, in their products could have an advantage in the growing trend of eco-friendly beauty produc… - [Scalp-Soothing Charcoal Shampoos](https://www.trendhunter.com/trends/scalp-revival-megastrength): Scalp Revival MegaStrength+ Features AHA and BHA (Category: Fashion) Implication: Brands can innovate by incorporating trendy skincare ingredients into hair care formulas to address scalp and hair concerns. - [Soothing ACV Shampoos](https://www.trendhunter.com/trends/refresh-anti-dandruff-shampoo): RE-fresh's Anti-Dandruff Shampoo Harnesses the Power of ACV (Category: Fashion) Implication: The beauty and personal care industry can innovate by integrating ACV and using more natural and eco-friendly ingredients and packaging ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)