# Salicylic Care Hair products incorporate salicylic acid for its exfoliating properties. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 29, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/salicylic-care ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Salicylic Care trend? **Salicylic Care:** With many people now turning to scalp-exfoliation products, these items are typically offered in abrasive scrub forms. Now, brands are instead incorporating salicylic acid into hair care products in order to achieve the same benefits, without the harshness associated with scrubs. ## The consumer insight behind the Salicylic Care trend Now that the self-care movement has turned into an entire industry in itself, brands that fall under this industry are having to reach consumers with increasingly innovative promises, formulations, or services. With the overwhelming choice they now face in this space, consumers are always seeking products that go farther in meeting their needs and expectations, and they're now frequently equipped with their own research when making these purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 13, 2018 to Mar 27, 2020 - Published: Nov 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Salicylic Care trend ### Salicylic Acid in Hair Care products Brands are incorporating salicylic acid into hair care products for its scalp exfoliating properties, a trend in the self-care industry. ### Scalp Treatments Hair care, cosmetics, and personal care industries are marketing various scalp treatments targeting consumers' hair needs by introducing unique, refreshing, and innovative exfoliating formulas ### Incorporating Skin Care ingredients into Hair Products Hair care brands are incorporating skincare ingredients into hair products, such as micellar water and salicylic acid, for their cleansing and detoxifying properties. ## What the Salicylic Care trend means for industry ### For Hair Care Haircare brands can tap into the trend of incorporating salicylic acid and other skincare ingredients in their products to meet consumers' hair needs and expectations. ### For Cosmetics Cosmetics industries can develop new scalp exfoliating products with unique and refreshing formulas, targeting consumers' interests in self-care and beauty innovation. ### For Personal Care Personal care industries can explore the scalp-treatment space and develop innovative products with safe, effective, and eco-friendly ingredients that appeal to consumers' self-care routines. ## Workshop question How could your brand change its tactics in light of consumers' doing more research into the benefits and effects of most products/services on the market? ## Trend signals for Salicylic Care Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 9%. - Popularity: 53% - Activity: 52% - Freshness: 9% ## Examples of the Salicylic Care trend 5 featured examples from Feb 13, 2018 to Mar 27, 2020. - [Refreshing Scalp Treatments](https://www.trendhunter.com/trends/refreshing-scalp-treatment): Omorovicza's Scalp Reviver Works Between Washes (Category: Fashion) Implication: Haircare industry can explore innovative scalp treatments for refreshing and maintaining scalp health between washes. - [Salicylic Acid-Infused Shampoo](https://www.trendhunter.com/trends/neutrogena-tgel-shampoo): The Neutrogena T/Gel Shampoo Unclogs the Hair Follicles (Category: Fashion) Implication: Incorporating salicylic acid into haircare products can offer a disruptive innovation opportunity in addressing various scalp-related concerns. - [Fizzing Scalp Treatments](https://www.trendhunter.com/trends/scalp-treatments): Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup (Category: Fashion) Implication: Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health. - [Alluring Dandruff Shampoos](https://www.trendhunter.com/trends/anti-dandruff-shampoo): Oribe’s Serene Scalp Anti-Dandruff Shampoo Boasts Beautiful Packaging (Category: Fashion) Implication: Haircare brands can explore new formulations and ingredients to create effective anti-dandruff products with beautiful packaging. - [Salicylic Acid-Infused Scalp Shampoos](https://www.trendhunter.com/trends/sachajuan-scalp-shampoo): The Sachajuan Scalp Shampoo Boasts Salicylic Acid & Menthol (Category: Fashion) Implication: Opportunity for hair care brands to incorporate ingredients that promote scalp health in their products for a wider range of benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)