# Saffron Spirit Brands are crafting alcoholic beverages using saffron as an ingredient. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Oct 8, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/saffron-spirit ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Saffron Spirit trend? **Saffron Spirit:** Saffron spirits refer to the usage of saffron in alcoholic beverages. These spirits can include a wide range of alcoholic drinks, such as liqueurs, spirits, and cocktails. Saffron provides a subtle floral and honey-like taste, enhancing the overall drinking experience. ## The consumer insight behind the Saffron Spirit trend The rise of e-commerce has made accessing different suppliers and regions easier, and as a result, new groups of consumers are being introduced to cultural and regional ingredients. Due to its scarcity and high cost, the inclusion of saffron has become commonplace across various industries to cater to consumer demand for premium ingredients. Consumers are often drawn to saffron-infused alcohol as a way to indulge in a premium and exclusive drinking experience. Craft cocktail enthusiasts also desire saffron as it is an unconventional ingredient that can create unique flavor combinations. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2021 to Jun 5, 2023 - Published: Oct 8, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Saffron Spirit trend ### Saffron Infusion in Alcoholic Beverages The usage of saffron as an ingredient in alcoholic beverages has become a popular trend, providing a subtle floral and honey-like taste. ### Zero-Proof and Hemp-Based Beverages The rise of alcohol-free, hemp-based spirits offers consumers a cocktail-like experience without the alcohol, utilizing fermented and distilled hemp along with other natural ingredients. ### Luxurious and Flavorful Non-Alcoholic Options Luxury non-alcoholic beverages, such as saffron-infused pale ales and high-quality botanical gins, provide consumers with an elevated drinking experience that challenges the notion of missing out on traditional alcoholic beverages. ## What the Saffron Spirit trend means for industry ### For Alcoholic Beverages The trend of infusing saffron and creating unique flavors in alcoholic beverages presents an opportunity for distilleries and breweries to cater to consumers seeking premium drinking experiences. ### For Non-Alcoholic Beverages The emergence of zero-proof and hemp-based drinks, along with saffron-infused ales and botanical gins, creates opportunities for manufacturers to tap into the growing market of consumers seeking sophisticated and alcohol-free alternatives. ### For E-Commerce and Food Delivery The rise in e-commerce and food delivery services has facilitated the accessibility of premium ingredients like saffron, allowing businesses in the online retail and delivery sector to meet consumer demand for unique and culturally-inspired ingredients. ## Workshop question How can your brand experiment with regional or cultural ingredients to enhance its product/service? ## Trend signals for Saffron Spirit Trend score 2.7 out of 10, from popularity 40%, activity 24%, freshness 18%. - Popularity: 40% - Activity: 24% - Freshness: 18% ## Examples of the Saffron Spirit trend 6 featured examples from Nov 10, 2021 to Jun 5, 2023. - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins): Raisthorpe Distillery Christmas Light-Up Gins Come in Three Flavors (Category: Marketing) Implication: Distilleries can explore the use of edible gold leaf and unique packaging to create limited edition holiday-themed products. - [Saffron-Flavored Soft Drinks](https://www.trendhunter.com/trends/saffron-mist): Island Sweetwater Beverage Company Launches the 'Saffron Mist' (Category: Lifestyle) Implication: The introduction of saffron-infused soft drinks like Saffron Mist presents an opportunity for beverage companies to offer new flavors and healthier alternatives to traditional sod… - [Alcohol-Free Saffron Ales](https://www.trendhunter.com/trends/ticket-pale-ale): Ticket Pale Ale is Infused with the World’s Most Expensive Spice (Category: Lifestyle) Implication: Craft breweries can tap into the growing demand for alcohol-free beers by offering premium, high-quality ingredients and exploring traditional recipes with a modern twist. - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail): Sunday's Finest Recently Launched the $150 Gold Fashioned (Category: Lifestyle) Implication: The growing interest in premium, pre-mixed cocktails presents opportunities for companies to create high-quality drinks packaged in an elegant presentation. - [Zero-Proof Herbaceous Hemp Spirits](https://www.trendhunter.com/trends/the-pathfinder): Cross-Category Hemp Beverage The Pathfinder Launches Nationwide (Category: Lifestyle) Implication: The beverage industry has the opportunity to capitalize on the growing trend of zero-proof and herbaceous drinks that offer unique flavor experiences. - [Saffron-Infused Vodkas](https://www.trendhunter.com/trends/smoke-lab-vodka): SMOKE LAB Vodka's Newest Product Features "Red Gold" (Category: Lifestyle) Implication: Vodka makers can tap into the growing demand for premium and unique alcoholic beverages with products like SMOKE LAB's Saffron-infused Vodka. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)