# Safety Tech Innovations that help consumers prevent driving accidents. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 17, 2012 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/safety-tech ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Safety Tech trend? **Safety Tech:** More brands and designers are creating devices that help drivers drive more safely and avoid road accidents. Ranging from steering wheels that warn drivers of potential hazards to iPhone docks that keep a person's hands free, these safety innovations contribute to better overall driving, something that is undeniably necessary when considering the incredible number of car-related accidents and deaths that occur each year. According to the United States Census Bureau, there were 10.8 million motor vehicle accidents in 2009 alone. This staggering number is reason enough for consumers to embrace innovations that will help them get from Point A to Point B safely. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 4, 2011 to Apr 5, 2012 - Published: Apr 17, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Safety Tech trend ### Increased Safety Innovations Brands are designing devices that help drivers drive safely, which is becoming increasingly necessary with the number of car-related accidents and deaths. ### Smartphone Integration Innovations like the BreathalEyes App and Steer Safe allow for safe phone use while driving. ### Hands-free Technology Devices like the Golden-i Headset and inflatable bag-deploying apparel allow professionals and athletes to work and play without interruption while keeping their hands free. ## What the Safety Tech trend means for industry ### For Automotive Innovations like vibrating luxury cars and collision-preventing steering wheels can improve driver safety and prevent accidents; smartphone disabling devices give employers a way to ensure driver safety while company vehicles are being used. ### For Sporting Goods The North Face Avalanche Airbag Clothing implements automotive safety technology into winter sports to prevent avalanche-related injuries and deaths. ### For Healthcare The Golden-i Headset hands-free technology can be adapted to hospitals to share data without interruption of processes. ## Trend signals for Safety Tech Trend score 4.1 out of 10, from popularity 65%, activity 50%, freshness 8%. - Popularity: 65% - Activity: 50% - Freshness: 8% ## Examples of the Safety Tech trend 8 featured examples from Aug 4, 2011 to Apr 5, 2012. - [Collision-Preventing Steering Wheels](https://www.trendhunter.com/trends/inumflis-system): The 'Inumflis' System Pulses When Danger Approaches (Category: Autos) Implication: Disruptive innovation opportunity for incorporating haptic steering wheels to improve driver safety. - [Virtual Display Headsets](https://www.trendhunter.com/trends/golden-i-headset): The 'Golden-i Headset' is Unveiled at CES 2012 (Category: Tech) Implication: The Golden-i Headset can be used in hospitals and surgical environments, allowing healthcare professionals to stream videos or communicate while keeping both hands free. - [Exclamatory Hazard Signals](https://www.trendhunter.com/trends/led-lights-barrier): The LED Lights Barrier Prevents Collisions Against Breakdowns (Category: Autos) Implication: Exploring opportunities to develop innovative accessories for cars, like the LED Lights Barrier, that enhance safety and convenience while on the road. - [Liquor Surveillance Safety Apps](https://www.trendhunter.com/trends/brethaleyes): The BrethalEyes App Scores if You're Too Drunk to Drive (Category: Lifestyle) Implication: Developing and releasing smartphone apps focused on drunk-driving prevention and using biometric data in innovative ways. - [Steering Wheel Smartphone Docks](https://www.trendhunter.com/trends/steer-safe): Check for Calls and Messages Safely on the Road with Steer Safe (Category: Tech) Implication: The automotive accessories industry can capitalize on the trend of steering wheel smartphone docks by creating more innovative and user-friendly products. - [Inflatable Bag-Deploying Apparel](https://www.trendhunter.com/trends/north-face-avalanche-airbag): The North Face Avalanche Airbag Clothing Can Save Your Life (Category: Lifestyle) Implication: Opportunity for outdoor apparel brands to incorporate inflatable bag technology for safety. - [Vibrating Luxury Cars](https://www.trendhunter.com/trends/cadillac-safety-alert-seat): The Cadillac Safety Alert Seat Rumbles to Warn Drivers of Crash Risks (Category: Autos) Implication: Opportunity for car manufacturers to differentiate their products by prioritizing safety and incorporating innovative features like the Cadillac Safety Alert Seat. - [Phone-Disabling Devices](https://www.trendhunter.com/trends/scosche-cellcontrol): Scosche cellCONTROL Ensures Safe Driving All the Time (Category: Autos) Implication: Automakers can develop in-car technology to prevent phone use while driving ## Recent trend clusters - [Shared Shuttle](https://www.trendhunter.com/protrends/electric-family-van) (Autos) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Autos - [Mid-Engined Hypercar Concepts](https://www.trendhunter.com/trends/mid-engined-hypercar-concepts) - [Gasoline Muscle Sedans](https://www.trendhunter.com/trends/gasoline-muscle-sedans) - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Extended-Range Electric Beach Cars](https://www.trendhunter.com/trends/extended-range-electric-beach-cars) All articles: [Autos](https://www.trendhunter.com/autos)