# Safety Mapping Maps and navigational tools are adapted to prioritize safety amidst COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 11, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/safety-mapping ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Safety Mapping trend? **Safety Mapping:** Apps that showcase transit or local maps are including additional safety features that protect people from the ongoing pandemic. Features include everything from COVID-19 case information for geographic regions to crowd-monitoring. ## The consumer insight behind the Safety Mapping trend The ongoing pandemic has brought on the realization within the urban planning space that the current methods of designing public infrastructure, particularly in high-population regions, aren't as conducive to public health as they should be. People now expect public health to be an important consideration in these planning processes in the future, and are searching for ways to keep themselves safe in public spaces in the meantime. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 9 to Oct 2, 2020 - Published: Nov 11, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Safety Mapping trend ### Safety Mapping Apps that showcase transit or local maps are including additional safety features that protect people from the ongoing pandemic. ### Transit Crowd Map Updates Google and other companies are updating their navigation platforms to include real-time information on how crowded public transportation systems are, as well as how populated local businesses are. ### Pandemic-Friendly Navigation Platforms Navigation platforms are supplementing their maps with information on pandemic-related statistics and resources, such as COVID-19 testing locations and case information ## What the Safety Mapping trend means for industry ### For Urban Planning Urban planners should consider including public health considerations in their design processes, particularly in high-population areas. ### For Navigation and Mapping Technologies Businesses in mapping technologies should consider adding real-time information and updates to their platforms that prioritize public health and safety. ### For Event Planning and Management Event planners should consider offering virtual and socially-distant alternatives to traditional events to keep attendees safe and comfortable. ## Workshop question How could your brand better prioritize public health and safety? ## Trend signals for Safety Mapping Trend score 1.8 out of 10, from popularity 27%, activity 19%, freshness 9%. - Popularity: 27% - Activity: 19% - Freshness: 9% ## Examples of the Safety Mapping trend 4 featured examples from Jun 9 to Oct 2, 2020. - [Spooky AR Neighborhood Maps](https://www.trendhunter.com/trends/safe-halloween): Nextdoor's Treat Map Helps to Plan a Safe Halloween Route (Category: Lifestyle) Implication: Event planning companies can pivot their services to offer virtual event management and unique AR experiences for clients looking to host engaging Halloween celebrations online. - [Pandemic-Friendly Navigation Platforms](https://www.trendhunter.com/trends/pandemic-statistics): Google Maps Added Pandemic Statistics to Its Platform (Category: Tech) Implication: Navigation technology companies can leverage pandemic statistics to enhance their platforms and offer users valuable insights for safer navigation during the COVID-19 pandemic. - [Transit Crowd Map Updates](https://www.trendhunter.com/trends/maps): Google Maps is Making It Easier for Canadians to Avoid Busy Stations (Category: Lifestyle) Implication: The transportation industry can benefit from leveraging advanced data analytics and technology to better manage crowd and improve safety measures in public transit systems. - [Virus Transit Alerts](https://www.trendhunter.com/trends/transit-alerts): Google Maps Created Transit Alerts Featuring COVID-19 Travel Changes (Category: Tech) Implication: Opportunity for transit systems to adopt new technologies and implement innovative solutions to enhance user experience and inform travelers about COVID-19 restrictions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)