# Safe Micromobility Micromobility companies are centering service around rider safety features. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 23, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/safe-micromobility ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Safe Micromobility trend? **Safe Micromobility:** Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet. ## The consumer insight behind the Safe Micromobility trend With the increased popularity of scooters, and other micromobility vehicles, some consumers see safety and liability concerns as a barrier to use. These consumers seek out solutions that would ease their concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 20, 2019 to Jun 23, 2020 - Published: Jun 23, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Safe Micromobility trend ### Safety-focused Micromobility Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. ### Personal Lightweight Electric Transport Consumers seek out solutions that would ease concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments. ### Navigation and Safety Micromobility companies are creating navigation apps to help riders navigate and find bike lanes for their journey, combined with safety features. ## What the Safe Micromobility trend means for industry ### For Micromobility Companies in the micromobility sector are developing new technology and tools that prioritizes rider safety and enhances personal transportation solutions. ### For Urban Commuter Solutions Businesses that offer personal lightweight electric transport solutions are more likely to gain traction among consumers who are looking for eco-friendly and flexibile methods of transportation for densely packed environments ### For Urban Navigation and Safety Apps Business professionals can leverage the trend of Micromobility Navigation Apps to develop safety features and provide more information to help riders find bike lanes for the duration of their journey. ## Workshop question How can your company better serve safety-conscious consumers? ## Trend signals for Safe Micromobility Trend score 2.2 out of 10, from popularity 31%, activity 25%, freshness 9%. - Popularity: 31% - Activity: 25% - Freshness: 9% ## Examples of the Safe Micromobility trend 4 featured examples from Nov 20, 2019 to Jun 23, 2020. - [Self-Balancing Commuter Scooters](https://www.trendhunter.com/trends/mantour-x): The 'Mantour X' Foldable Scooter is Made with Durable Materials (Category: Eco) Implication: Opportunity for disruptive innovation in creating advanced electric scooters that meet the demands of urban commuters. - [Micromobility Navigation Apps](https://www.trendhunter.com/trends/bird-maps): Bird Launched a Navigation App Named Bird Maps in Paris and Tel Aviv (Category: Tech) Implication: The launch of Bird Maps provides an opportunity for the micromobility industry to enhance navigation capabilities and improve the overall user experience. - [Scooter Rental Safety Campaigns](https://www.trendhunter.com/trends/helmet-selfie): Bird Launched a Helmet Selfie Feature with Accompanying Rewards (Category: Marketing) Implication: The transportation industry can benefit from similar campaigns for promoting safety and compliance. - [Safety-Focused Scooter Rental Updates](https://www.trendhunter.com/trends/warm-up-mode): Bird is Testing Out a 'Warm Up Mode' for New Riders (Category: Tech) Implication: Safety innovations in vehicle rentals can set companies apart and attract new customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)